Credential(s) Offered
Bachelor's degree and above
Method of Delivery
Hybrid or blended
When offered
Daytime Hours, Evening Hours
Instructional Program (CIP)
Description
The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.
Program of Study
The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.
Details
Program Length (Weeks)
112
Hours
1800
Entrance Requirements
High School Diploma or Equivalent
School
Wilmington University- Dover Campus
WIOA Approved Program
Yes
Training Location(s)
3282 N. DuPont Hwy Bldg A, Dover, Delaware
Local WIB
1 - Statewide
Name of Credential
Bachelor of Science
Type of financial aid offered or have access to
Federal Financial Aid
Refund Policy
If a class is dropped by drop/add deadline, tuition is refunded; fees are not refunded. Withdrawing from a course does not release a student from financial responsibility or obligation for the course.
Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?
Yes - Middle States Commission on Higher Education
Is this proposed curriculum considered a nontraditional program of training services for women?
No
Is this proposed curriculum considered a nontraditional program of training services for men?
No
Cost Items
Books (Estimated)
$6,400.00 per semester (5 books if needed) x 8 semesters
Graduation Fees
$100.00
In-State Tuition
$44,520.00 15 credits per term x 8 terms
Other Fees
$35.00 application fee, per application at the university
Out-of-State/District Tuition
$44,520.00 15 credits per term x 8 terms
Registration Fee
$240.00 per semester x 8 semesters
Total In-State Program Cost
$51,295.00
Total Out-of-State Program Cost
$51,295.00
