Principal Engineer, Product Marketing

at Renesas in Dover, Delaware, United States

Job Description

Principal Engineer, Product Marketing

Job Description

The Renesas AI Center of Excellence (AI COE) is seeking a talented and motivated Pr. Product Marketing Manager with expertise in system architecture, topology, and specifications for embedded AI systems. This role is instrumental in defining the technical requirements and configuration of our embedded AI solutions to meet the diverse needs of our customers. The ideal candidate will combine technical acumen with marketing savvy to drive the successful adoption of our embedded AI products in various applications and industries. This opportunity will allow you to make an impact across Renesas. If you are passionate about technology, love building & scaling ecosystems, and challenging the status quo, we’d like to hear from you

What You’ll do

+ System Architecture Definition : Collaborate with product management and engineering teams to define the system architecture and topology of embedded AI solutions. Determine the optimal configuration of hardware, software, and AI models to achieve performance, scalability, and cost-effectiveness goals.

+ Technical Requirements Gathering : Work closely with customers, partners, and internal stakeholders to understand their requirements and use cases for embedded AI systems. Translate customer needs into clear technical specifications and feature prioritization for product development.

+ Competitive Analysis : Conduct in-depth analysis of competing embedded AI solutions to understand their strengths, weaknesses, and market positioning. Identify opportunities for differentiation and innovation in system topology and specifications to gain a competitive edge.

+ Product Positioning and Messaging : Develop compelling positioning and messaging for our embedded AI products, focusing on system architecture and specifications. Articulate the technical benefits and advantages of our solutions to resonate with target customers and address their pain points.

+ Technical Collateral Creation: Create technical collateral such as datasheets, product guides, application notes, and technical whitepapers to educate customers and partners about our embedded AI systems. Ensure accuracy and clarity of technical content to facilitate decision-making and implementation.

+ Sales Enablement : Provide technical training and support to the sales team to effectively communicate the value proposition of our embedded AI products. Equip sales representatives with the knowledge and tools needed to address technical inquiries, overcome objections, and win deals.

+ Customer Engagement: Engage with customers through technical workshops, webinars, and conferences to demonstrate the capabilities of our embedded AI systems. Gather feedback and insights from customers to inform product roadmap decisions and continuous improvement efforts.

+ Market Segmentation and Targeting: Identify target market segments and verticals where embedded AI systems have high potential for adoption. Develop tailored messaging and solutions to address the specific needs and requirements of each target segment.


+ BSEE (MS is a plus) or equivalent in Computer Engineering, Electrical Engineering, Computer Science, or a related technical field with 5-7 years of embedded systems and semiconductor marketing experience

+ 3 years min. of experience in product marketing, technical marketing, or product management roles within the technology industry, with a focus on embedded systems and AI

+ Knowledge of MCUs and development tools technologies

+ Strong understanding of system architecture, topology, and specifications for embedded AI systems, including hardware acceleration, neural network optimization, and edge computing

+ Prior experience managing programs in a cross-functional environment

+ Experience working cross-functionally with engineering, product management, sales, and marketing teams to drive product success

+ Prior experiencing managing strategic relationships (customer or partner)

+ Excellent communication skills, with the ability to distill complex technical concepts into clear and compelling messaging for both technical and non-technical audiences.

+ Exceptional communication skills: presentation creation/delivery, public speaking, and written

+ Analytical mindset with the ability to analyze market trends, customer feedback, and competitive intelligence to inform product strategy and positioning.

+ Self-starter with a proactive and results-driven attitude, capable of working independently and driving initiatives forward in a fast-paced environment.

+ Strong drive with ability to take ownership to accomplish objectives

+ Ability to influence and convince internally and externally

+ A complete team player with a winning mindset

+ Must be fluent in English

+ Strong MS Office skills

+ Ability and willingness to travel

Additional Information

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at .

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

1. Department Marketing

2. Location United States remote

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Job Posting: JC257127912

Posted On: Mar 21, 2024

Updated On: Apr 27, 2024

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