Customer Data Platform(CDP) Analyst-Sr. Associate

at JPMorgan Chase in Wilmington, Delaware, United States

Job Description

As a Customer Data Platform Analyst you will be a subject matter expert of the channel execution team, you’ll focus on leveraging CDP (Customer Data Platform) capabilities and Salesforce Marketing Cloud to enhance channel execution and audience engagement. You will help build and test channel audience, ensuring seamless operation in our CDP (Customer Data Platform) and Salesforce Marketing cloud platform.

Job Responsibilities

+ Actively participate in the hands-on process of building, testing, and deploying channel audience ensuring smooth and effective channel execution

+ Design and implement effective customer segments or audience within the Segment or CDP (Customer Data Platform), considering business objectives and marketing goals.

+ Continuously refine and optimize the functionality of the Segment or CDP (Customer Data Platform) to enhance its performance and efficiency.

+ Implement and enforce data governance policies, ensuring data accuracy, completeness, and compliance with legal, contractual, and regulatory requirements.

+ Work closely with cross-functional teams, including marketing, IT, and data engineering, to align data strategies with overall business objectives.

+ Proactively identify and resolve issues related to data quality, segmentation, and CDP functionality to maintain a reliable data infrastructure.

+ Develop comprehensive technical/functional documentation and establish best practices documentation and user guides.

Required Qualifications, skills and capabilities :

+ Bachelor’s degree in a relevant field (e.g., Data Science, Business Analytics, Computer Science)

+ Proven experience working with Salesforce Marketing Cloud and Segment or CDP platforms.

+ Strong analytical and problem-solving skills with a keen attention to detail

+ Proficiency in data analysis tools and languages (e.g., SQL, Python, R etc.)

+ Solid understanding of data structures and adept query construction skills

+ Familiarity with data privacy regulations and best practices

+ Excellent communication and collaboration skills

+ Ability to adapt to evolving technologies and industry trends.

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

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Job Posting: JC255949128

Posted On: Feb 27, 2024

Updated On: Mar 08, 2024

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