Senior Associate, CreditWise User Growth Marketing

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R135893

Center 1 (19052), United States of America, McLean, Virginia

Senior Associate, CreditWise User Growth Marketing

Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, proactive and data-driven digital marketer to join our CreditWise marketing team to drive user growth and engagement campaigns, creative strategy and learning agendas across digital channels. CreditWise from Capital One is a free tool that allows everyone - whether they're a Capital One customer or not - to check and monitor their credit score. This role is responsible for executing and analyzing campaigns that span the digital consumer journey and touchpoints to drive key marketing and business results for our ambitious CreditWise marketing program. It requires a mix of digital channel marketing and consumer experience expertise, a comprehensive knowledge of the CreditWise brand and product, and marketing analytics and optimization skills.


Drive ongoing user growth and engagement campaign execution and testing initiatives for CreditWise in digital channels including paid search, display, paid social, email, SEO/content marketing, email, mobile app, SMS and our site

Connect user growth and engagement marketing to help build a full funnel CreditWise marketing program

Synthesize consumer research insights, segmentation/behavioral data, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact

Understanding of marketing tech, data management platforms, and data usage strategy to drive enrollment results

Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

Serve as key liaison for and collaborate with cross-functional teams including business, channel/media partners, product marketing, creative, legal and operations partners

Translate and communicate business intent in a directive manner that partner teams can act on

Partner with internal and external creative, media and marketing technology teams to optimize and scale existing channels, and expand into new channels to drive efficient lift in KPIs, particularly conversion

Champion the brand, ensuring that all representations of CreditWise are in line with its brand personas, voice and style guides

Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

The ideal candidate:

Is confident with interpreting analysis

Is able to structure analytical requests

Is able to combine analytics and qualitative data to form a marketing strategy and approach

Is able to break a strategy down into a testing plan that accelerates momentum and speed to market

Understands the current martech capabilities in the marketplace

Is able to connect martech capabilities to marketing possibilities across targeting, creative, and experience

Is able to create and operate in a systems level view of marketing

Thrives on collaboration, the opportunity to build in white space and the drive for results

Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

Basic Qualifications

Bachelor's degree or Military experience

At least 2 years of multi-channel digital marketing experience on agency or client-side

At least 2 years of experience in planning, executing and analyzing marketing programs

At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks and briefs

Preferred Qualifications

Masters degree in Marketing, Business or Communications

At least 2 years of... For full info follow application link.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 


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Job Posting: 998328

Posted On: Jul 04, 2022

Updated On: Aug 03, 2022