at Capital One Services II, LLC in Wilmington, Delaware, United States
Job ID: R135893
Center 1 (19052), United States of America, McLean, Virginia
Senior Associate, CreditWise User Growth Marketing
Capital One, one of Fortune Magazine's "100 Best Companies to Work For," is looking for a strategic, proactive and data-driven digital marketer to join our CreditWise marketing team to drive user growth and engagement campaigns, creative strategy and learning agendas across digital channels. CreditWise from Capital One is a free tool that allows everyone - whether they're a Capital One customer or not - to check and monitor their credit score. This role is responsible for executing and analyzing campaigns that span the digital consumer journey and touchpoints to drive key marketing and business results for our ambitious CreditWise marketing program. It requires a mix of digital channel marketing and consumer experience expertise, a comprehensive knowledge of the CreditWise brand and product, and marketing analytics and optimization skills.
Drive ongoing user growth and engagement campaign execution and testing initiatives for CreditWise in digital channels including paid search, display, paid social, email, SEO/content marketing, email, mobile app, SMS and our site
Connect user growth and engagement marketing to help build a full funnel CreditWise marketing program
Synthesize consumer research insights, segmentation/behavioral data, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact
Understanding of marketing tech, data management platforms, and data usage strategy to drive enrollment results
Collaborate with business analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
Serve as key liaison for and collaborate with cross-functional teams including business, channel/media partners, product marketing, creative, legal and operations partners
Translate and communicate business intent in a directive manner that partner teams can act on
Partner with internal and external creative, media and marketing technology teams to optimize and scale existing channels, and expand into new channels to drive efficient lift in KPIs, particularly conversion
Champion the brand, ensuring that all representations of CreditWise are in line with its brand personas, voice and style guides
Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
The ideal candidate:
Is confident with interpreting analysis
Is able to structure analytical requests
Is able to combine analytics and qualitative data to form a marketing strategy and approach
Is able to break a strategy down into a testing plan that accelerates momentum and speed to market
Understands the current martech capabilities in the marketplace
Is able to connect martech capabilities to marketing possibilities across targeting, creative, and experience
Is able to create and operate in a systems level view of marketing
Thrives on collaboration, the opportunity to build in white space and the drive for results
Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Bachelor's degree or Military experience
At least 2 years of multi-channel digital marketing experience on agency or client-side
At least 2 years of experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks and briefs
Masters degree in Marketing, Business or Communications
At least 2 years of... For full info follow application link.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.