Sr Dir Product Marketing

at Concentrix in Dover, Delaware, United States

Job Description

Job Title:

Sr Dir Product Marketing

Job Description

ROLE: Sr. Director, Product Marketing CIT

REPORTS TO: VP, Product Strategy


Concentrix is a technology-enabled global business services company (Nasdaq listed: CNXC) specializing in customer engagement and improving business performance for some of the worlds best brands. Every day, from more than 40 countries and across six continents, our staff delivers next generation customer experience and helps companies better connect with their customers. We create better business outcomes and differentiate our clients through technology, design, data, process, and people. Concentrix provides services to clients in ten industry verticals: automotive; banking and financial services; insurance; healthcare; technology; consumer electronics; media and communications; retail and e-commerce; travel and transportation; energy and public-sector. We are Different by Design.

Our team enjoys a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, in a friendly, casual work environment. We are fanatical about our staff and our clients. To learn more, visit:

The Senior Director, Product Marketing Concentrix XP will be a key member of our Product leadership team with responsibility for leading the marketing function for Concentrix Customer Interaction Technology (CIT) offerings. The focus of this role will be in delivering a strong point-of-view in product Positioning and Messaging, along with building effective strategies for Digital Marketing, Demand Generation, Brand Building, Events, and Sales Enablement.

This Marketing Leader will have the responsibility of creating best-in-class brand leadership for the CITs Concentrix XP offering, establishing Concentrix as a category leader in the area of CCaaS, IVR, and digital self-service technologies.

You will work closely with the Sales organization in order to identify, prioritize, pursue, and win marketmaking opportunities for the business. The Senior Director of Product Marketing will focus solely on CIT offerings, however will tightly coordinate and work with the larger Concentrix Corporate Marketing & Communications team to ensure OneConcentrix brand. You will amplify CIT marketing efforts through all Corporate Marketing channels, as well as through co-marketing efforts with key strategic partners.

Key Responsibilities

+ Lead Concentrix CIT global marketing efforts from strategy to execution

+ Build an amazing, distinctive brand identity and build awareness for Concentrix XP offerings through all relevant channels

+ Establish a content strategy that includes sponsored content, content syndication, case studies, infographics and blogs

+ Establish differentiation between CIT and competitors

+ Arm the Sales Team with the tools and materials needed to win clients across verticals

+ Establish the marketing teams role in an aggressive global growth plan

+ Build and lead a global Concentrix CIT marketing team while coordinating with larger Concentrix Corporate Marketing team

+ Partner cross-functionally with sales and client support to create a consistent and exciting experience for our Concentrix CIT clients

+ Build account-based marketing (ABM) strategy to target key accounts

+ Strategic planning including client segment selection, demand generation resourcing, sales enablement and market penetration plans, and related product positioning

+ Drive market expansion and revenue growth by developing marketing strategies to support sales efforts across the sales cycle

+ Directly accountable for the overall planning, leadership, and direction of Concentrix CITs digital/social strategy

+ Oversee Concentrix CIT marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content

+ Experience in the CCaaS industry strongly preferred. Externally recognized as subject matter expert on emerging trends and industry practices desired. Amazon Connect experience is a plus.

+ Proven ability to lead team in organizing and prioritizing projects in a fast-paced and deadlineoriented business environment

+ Expertise in digital marketing automation and demand generation. Identifies demand generation performance patterns and future opportunities

+ Extensive understanding of marketing automation reporting capabilities with proven ability to coach teams on use of data to gain meaningful insight and adopt changes to optimize future campaign content and approach

+ Demonstrated ability to mentor, coach and provide direction to a team of employees

+ Demonstrated ability to take initiative and ownership with focus on continuous improvements

+ Demonstrated ability to foster customer service disposition and sense of professionalism for self and team

+ Proven ability to champion significant projects, programs, and business initiatives using creativity and ingenuity

+ Expert in communication skills and styles, both written and verbal. Demonstrated ability to effectively present information to internal and external audiences Bachelors degree in related field preferred

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel working within this job title.

Concentrix is an equal opportunity employer. Concentrix evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristics.


USA, TX, Work-at-Home

Language Requirements:

Time Type:

Full time

Copy Link

Job Posting: JC216337271

Posted On: Jun 16, 2022

Updated On: Jul 24, 2022