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Executive Director-Business Banking Digital Marketing Strate

at JPMorgan Chase in Wilmington, Delaware, United States

Job Description

Chase for Business is about helping business owners start, grow, and run their business. We not only want to be their partner for financial solutions, but to also help business owners get easy access to experts, solutions, and content that will help them beyond banking. The Business Banking Digital Shopping and Customer Journey team is responsible for the customer experience and performance within the digital ecosystem for chase.com. The team focuses on developing the strategy across content, SEO, owned media, webpage strategy, site optimization and platform capability to deliver a first-class customer experience.

Role Summary

We are seeking a passionate digital leader to develop the strategy across owned channels, including the website and mobile app to deliver a best-in-class, personalized experiences and capabilities. There should be a natural curiosity about technology and need to continually take initiative to improve their craft to deliver industry leading experiences. Ideal candidates will work closely with marketing, design, product and technology teams for the successful delivery of our roadmap, learning agenda, and new capabilities

Specific responsibilities include lead and optimize our digital experience, partnering with key stakeholders to insource digital capabilities to acquire new customers, engage new and existing customers, enable branch and field sales to support customers, improve SEO rank of our site, and coordinate marketing and technology priorities across Marketing to gain consensus, drive focus and deliver.

Responsibilities:

+ Lead a team of 4 directs to expand capabilities and test new channels to engage visitors to acquire, deepen and retain customers across Business Banking, Credit Card, and Payment Solutions products and services

+ Define analytics requirements and make data driven decisions to optimize journeys, improve performance, and meet business objectives

+ Manage a roadmap and test & learn agenda to deliver an engaging and personalized experiences across channels

+ Collaborate with and influence cross-functional partners to identify opportunities for growth

+ Integrate agile best practices to gain efficiency and increase speed to market

+ Operate in, and nurture an environment of appropriate controls and governance

Required Experience:

+ 10+ years of digital marketing and management experience with proven track record of developing, implementing and optimizing digital assets

+ Agile product development experience and other project management methodologies

+ Portfolio of successfully released improvements and features for companies with aggressive marketing objectives to drive digital adoption

+ Experience with digital optimization and testing, through the reduction of friction in complex flows

+ Significant experience in developing and executing complex projects and navigating a matrix organization

+ Expertise in SEO principles and owned media channels

+ Exceptional strategic thinking and creative, problem solving skills with the ability to translate strategy into action plans and deliver

+ Exceptional communication and interpersonal skills as well as abilities to build collaborative relationships with business stakeholders and to partner effectively with marketing partners

+ Bachelor degree required, Master’s degree preferred

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the “WELL Health-Safety Rating” for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm’s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm’s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans

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Job Posting: JC215824966

Posted On: Jun 10, 2022

Updated On: Jul 31, 2022