at JPMorgan Chase in Wilmington, Delaware, United States
Marketing Analytics Sr. Associate
The role is to lead acquisitions marketing analytics for Card products on several different aspects of acquisitions, including analytics for quarterly investment decisioning & optimization, new account forecasting, customer segmentation, ideation & construction of pricing/offer tests, etc. Successful candidate are expected to have a desire to work in demanding environment with substantial interaction with business, appetite for managing processes but who possess strong analytical skills.
Individual will focus on Acquisition marketing & investment decisioning analytics for a single/multiple Partner Credit Card product. The individual will be responsible to drive acquisitions optimization & growth strategies related to offers & channels for specific products working very closely with product business leadership. The individual will work in a highly collaborative environment with different functional teams such as finance, risk, campaign management etc. and is expected to play a key role in devising strategies and enable decision making – areas include new account growth, improving vintage profitability, channel optimization, segmentation strategies that will allow profit targeting.
Key responsibilities include:
+ Offer Analytics – Measure the impact of different acquisition offers to determine the potential benefit to account lift and NPV. Work with multiple partners (Finance, Costing, Business Unit) to build out assumptions. Should be able to work with ambiguity and have strong problem solving skills when determining offer performance. Must be able to present findings in a clear and concise manner to leadership.
+ Forecasting – Apply the results from the offer analytics to the yearly forecast, accounting for different offer durations, channel impacts, and other outside drivers to performance. Apply input from the Business Unit and Channel partners to adjust the forecast. Maintain continuous contact with business partners as the account forecast is developing. Must be able to present the “story” to leadership with regards to how the forecast was built and how it aligns to or is different from recent run-rates or forecasts. Understand and track variances to the forecast.
+ Ad-hoc Analytics – Perform deep dive customer profile and segmentation analysis to understand impact on performance with different offering strategies for maximizing business growth and financial profitability
+ Drive forecasting automation and process improvements leveraging tools such as Alteryx, Tableau, etc. and reduce dependence on legacy methods
+ Be an expert in your area to understand acquisitions trends and implications from diverse set of strategic initiatives and market place dynamics
+ Percentage of time spent on responsibilities:
+ Offer Analytics: 30%
+ Forecasting: 50%
+ Ad-hoc Analytics: 20%
+ Bachelor’s degree in a business, finance, economics, engineering, or mathematics;
+ 3+ years of related experience within marketing, finance or risk analysis; experience evaluating complex business problems, data analysis and devising recommendations – experience in forecasting techniques is preferred as well
+ Demonstrated proficiency with Microsoft Office (Excel, PowerPoint)
+ Proficiency in critical thinking and problem solving – ability to pull together information from numerous sources, deal with ambiguity, and develop logical solutions based on limited information
+ Strong verbal and written communication skill – need to clearly articulate analytics and forecasts to business partners and leadership. Constant communication is necessary throughout the forecasting process.
+ Understanding of the key drivers within the credit card P&L is preferred
+ Proficiency writing code in SQL/SAS/Python to pull data on a limited basis. Alteryx and Tableau experience a plus but not required.
CCB Data & Analytics
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the “WELL Health-Safety Rating” for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm’s current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm’s vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
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