at JPMORGAN CHASE & CO. in Wilmington, Delaware, United States
JPMorgan Chase & Co. has an opening for a Marketing Analytics Management position in Wilmington, DE.
Job Duties: Lead Affiliates and Paid Search Channels Management initiatives, including digital analytics and marketing strategy for new customer credit card acquisitions through affiliates and paid search channels. Determine payment structures through detailed financial analyses of each affiliate and paid search partners, Google and Bing (and the programs overall) to ensure the channels are growing and delivering profitable accounts. Integrate data from various sources to develop targeting and pricing strategies for unique customer segments. Develop and implement digital marketing strategies and capabilities with affiliate and paid search partners to optimize the conversion funnel and grow profitable acquisitions. Manage affiliates channel end-to-end to acquire new customers according to budget plan. Analyze financial results for affiliate partners and develop compensation model recommendations for partners based on analysis. Establish channel roadmap and analytical framework to derive strategic insights, ensuring business and client needs are met. Collaborate with business unit counterparts to establish new account marketing goals and develop strategic and tactical plans. Drive testing discipline and expansion and innovation based on data-driven insights.
Job Requirements: This position requires a Bachelor's degree in Accounting, Finance, Marketing, Business Administration, or related field plus seven (7) years of previous experience in Marketing or Analytics or seven (7) years of previous experience as Business Manager, Manager - Financial Planning & Analysis, Business Analyst, Relationship Manager, or related occupation The employer will alternatively accept a Master's degree and five (5) years of previous experience. Employer will accept required experience gained either before or after conferral of Master's degree.
Experience must include the following: Marketing Analytics; Financial Analysis, including break-even analysis, Net Present Value, and profitability analysis; Marketing testing frameworks, including A/B tests and Point in time tests; Revenue forecasting; Risk underwriting criteria for credit cards; SQL coding; Tableau; and MS Office, including Excel, PowerPoint, and Word.
Employer: JPMorgan Chase & Co.
Work Site: Wilmington, DE
How to Apply: Please e-mail your resume to email@example.com with following job ID clearly indicated: [MR-MAM-ACW-004722]. JPMorgan Chase & Co. is an Equal Opportunity and Affirmative Action Employer, M/F/D/V.