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Senior Associate, Brand Media - Brand

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R128136

Locations: VA - Richmond, United States of America, Richmond, Virginia

Senior Associate, Brand Media - Brand

This is an exciting opportunity for a talented media professional to join Capital One's Brand Media Department as a Senior Associate, serving as an internal subject matter expert responsible for paid media strategy, planning and activation of media investment for Brand and assigned Lines of Businesses (LOBs). The ideal candidate will have experience planning, analyzing and optimizing across a variety of paid media including traditional and emerging platforms. You will be responsible for ensuring that media plans align with the overall marketing strategy and deliver on Brand objectives. Role also includes management of external Agency partners. This position is responsible for paid media programs, not earned media or public relations.

What you'll do

Collaborate with Brand Strategy, Advertising, Sponsorships, Social, Corporate Communications and Marketing & Analysis teams to develop integrated marketing campaigns

Support brand, product and sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms

Assist in developing paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways

Evaluate research, develop points of view and craft paid media strategies and tactics to address business objectives

Support Brand and LOB media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations

Manage paid media campaign budgets, including reconciliation and reporting

Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas

Build strong agency partner and media vendor relationships

Track, benchmark and report on key performance metrics

Influence partners within brand and across the enterprise on media strategy via succinct, data driven presentation

Foster an environment of motivation, inspiration, curiosity and passion for the work we do

Who you are

You want to be anEVIDENCE-BASED MARKETERwho...
As an INDIVIDUAL:

Your curiosity is endless. There's always something else to learn.

You're flexible and not afraid of change-in fact you welcome the challenge.

You share your point of view, but seek out what might be missing and listen.

You have big ideas and know the best ones are driven by proof, persistence and patience.

You're a storyteller. You simplify the complex and compel your audience to act.

You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.

You care-about the work, your team and the customers you serve.

Basic Qualifications

Bachelor's Degree or Military Experience

At least 2 years in a marketing or advertising role

Preferred Qualifications

Experience managing national and local integrated media programs and budgets

Experience writing briefs and working with marketing strategy and agency partners

General understanding of media principles, planning and buying functions, and media software and research tools (MRI, Simmons, Scarborough, Nielsen, comScore)

Proven communication and influence skills

Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs

Mathematical aptitude

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One... For full info follow application link.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 

 

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Job Posting: 900069

Posted On: Jan 21, 2022

Updated On: Feb 20, 2022