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Principal Associate, Paid Digital Marketing

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R127551

Center 2 (19050), United States of America, McLean, Virginia

Principal Associate, Paid Digital Marketing

Capital One, one of Fortune Magazine's "100 best companies to work for" is seeking an innovative and data-driven Principal Associate to fill a high-profile position within the Bank Marketing organization to drive marketing campaigns, creative strategy and test and learn agendas primarily in Paid Digital Channels (Search, Affiliates, Display, Social, etc). The ideal candidate will have experience developing, executing, and analyzing B2C paid Digital marketing campaigns.

Responsibilities

Lead channel expansion or launch strategies to help us realize our ambitious account acquisition goals. Drive execution, analysis, and optimization of the strategy. Post expansion/ launch leverage analysis and strategic thought leadership to help define where to go next.

Continuously optimize channel mix and advertising budget to meet ROI goals and make recommendations for further expansion.

Leverage digital marketing performance metrics to draw meaningful insights and actionable implications from data to optimize strategies and creative.

Be the strategic lead, managing collaborative cross-functional teams (business partners, creative teams, legal, compliance, agency partners, etc.) to problem solve, develop, and execute strategy.

Work cross functionally with Data Science, Ad Tech, and Creative to develop and test new models, bid strategies, audiences, and messaging to drive growth.

Manage project timelines, ensuring deadlines are met

The Ideal Candidate

An understanding of direct response marketing channels and experience leading digital campaign strategy, execution, and analysis across one or more of the following: Search, Affiliates, Discovery, Display, Social, etc.

Experience managing external digital marketing agency partnerships and leveraging that partnership to turn marketing strategy into in-market execution

Demonstrated desire to stay on top of ever changing digital marketing trends and cutting edge Adtech tools

Is confident interpreting analysis and structuring analytical requests in order to form a marketing strategy and approach

Strong multi-tasking, organizational skills and ability to work independently in a fast-paced environment

Demonstrated willingness to be flexible and adaptable to changing priorities

Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing senior level and cross functional stakeholders

Thrives on collaboration, the opportunity to build in white space areas and the drive for results

General manager mindset with strong strategic, analytical, and creative capabilities to generate and build the case for transformative marketing ideas that drive forward business objectives.

Basic Qualifications

Bachelor's degree or Military experience

At least 2 years of experience in digital marketing

At least 2 years of experience in planning, executing and analyzing marketing programs

At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications

Masters degree in Marketing, Business or Communications

3+ years of experience in Paid Digital Marketing Channels

3+ years of experience in marketing for financial services or another highly regulated industry

3+ years of experience driving optimization plans and creative strategy

3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

1+ year of experience working with marketing tech platforms, including data management platforms

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for... For full info follow application link.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 

 

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Job Posting: 896943

Posted On: Jan 14, 2022

Updated On: Feb 02, 2022