Senior Marketing Manager

at Sallie Mae in Newark, Delaware, United States

Job Description

Senior Marketing Manager

Newark – Continental, DE

Who we are:

Sallie Mae is proud to help Americans aspiring to create the life they imagine-whether that means helping them make college happen, or other endeavors they pursue to invest in their future. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills-you’re in the right place.

What You’ll Contribute

As Senior Manager, Marketing you are tasked with defining and executing innovative marketing strategies focused on acquiring new to firm prospects and returning customers. This is a new role in our quickly growing Portfolio Growth Marketing team focused on Private Student Loan acquisition.

You will take an audience-based approach to lead the overall strategy and roadmap for acquisition, develop and implement test plans across marketing channels, and partner with key stakeholders across the organization – Product, Analytics, Creative, Finance, and Risk – to bring these strategies to life.

You must bring an entrepreneurial mindset and proven success developing data-driven plans that address a business problem/opportunity in addition to excellent relationship-building skills and the ability to make decisions and influence others to deliver business outcomes.

What You’ll Do


% of Time Spent

• Marketing Strategy, Execution and Project Management

· Identifies new strategies and tactics to expand Prospect and Customer audiences

· Develops audience and segment strategies designed to drive conversions

· Partners with marketing channel owners to translate strategic initiatives into channel plans

· Leverages research, consumer insights, and data to develop cross-channel creative and messaging strategies

· Leads the optimization of marketing channel mix

· Understands competitive landscape and its impacts to the business


• Performance & Investment Management

· Translates analysis and performance reporting into business decisions

· Analyzes and reports on marketing campaigns, developing recommendations to improve performance against defined KPIs

· Ensures marketing efforts meet financial hurdles and efficiency metrics

· Investment optimization across marketing channels, inclusive of forecasting

+ Maintains project/channel budgets

· Secures and manages POs and invoices for programs


• Risk Management

· First line of defense for accuracy of marketing campaigns and collateral

· Ensures team is maintaining all required and relevant documentation as it relates to the compliance of marketing activities

· Develops (as needed) policy and procedure documentation


The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

Required Qualifications:

What You Need to Succeed

Being focused on our customer helps us to deliver a lasting impression and instill trust. Through collaboration and teamwork, we are able to communicate effectively across departments leading to better decision quality. We hold ourselves to the highest standards ensuring accountability in all we do to deliver on our mission and shared values.

A leader at Sallie Mae will need to be strategic with their teams to achieve our corporate goals. Their ability to drive our vision and purpose amongst their teams and helping them to develop to the next level of talent will be imperative. Being able to adapt to situations quickly and effectively will foster a positive proactive work environment and result in a leader being successful at Sallie Mae.

What You Have

Minimum: Indicate minimum education, skills and experience required.

• Bachelor’s Degree – Preferred area of study in Marketing or Business Administration

• 6+ years of direct-to-consumer marketing experience, developing and executing audience-based marketing strategies

• Experience leading cross-functional team to develop strategic plan that delivers business outcomes

• Experience in working in a multi-channel consumer products company with a demonstrated record of superior business and personal performance

• Experience in heavily regulated industry (FiServ/Pharma/etc.)

• Demonstrated experience managing a significant marketing budget that spans across multiple marketing channels

• Demonstrated ability to think creatively and work successfully in an ambiguous environment

• Demonstrated analytical and critical thinking skills

• Excellent verbal and written communications skills suitable for all levels of management

• Proficiency in developing and presenting strategic plans and results to management teams

• Demonstrated ability to influence and collaborate with peers, leaders and business partners

• Excellent organizational and project management skills (attention to detail, project management, handling multiple priorities, managing tight timelines, comfortable with continuously changing priorities)

• Proficient user of all Microsoft applications such as PowerPoint, Excel, Outlook, and Word

Accountability – Hold self and others accountable to meet commitments.

Collaboration – Build partnerships and work collaboratively with others to meet shared objectives.

Communication – Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Customer focus – Build strong customer relationships and delivers customer-centric solutions.

Decision quality – Make good and timely decisions that keep the organization moving forward.

Instill trust – Gain the confidence and trust of others through honesty, integrity, and authenticity.

Develop talent – Develop people to meet both their career goals and the organization’s goals.

Situational adaptability – Adapt approach and demeanor in real time to match the shifting demands of different situations.

Strategic mindset – See ahead to future possibilities and translate them into breakthrough strategies.

Drive vision and purpose – Paint a compelling picture of the vision and strategy that motivates others to action.

Preferred: Indicate “nice to haves” regarding education, skills, and experience.

• Experience working in an Agile environment for business and IT planning

• Experience partnering with Analytics and others to develop business cases

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

What You’ll Get at Sallie Mae:

+ Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)

+ Financial Well-being : 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost

+ Work/Life Balance : Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption

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Job Posting: JC201850946

Posted On: Jan 13, 2022

Updated On: Mar 23, 2022