Director, Product Management- Performance Analytic

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R129048


Center 1 (19052), United States of America, McLean, Virginia


Director, Product Management- Performance Analytics: Consumer Bank Marketing Technology


Director, Product Management- Performance Analytics Consumer Bank Marketing Technology


At Capital One, we believe great products begin with a deep understanding of our customers. From our earliest days, we pioneered the use of predictive modeling to individually personalize credit card offers, turning the entire industry on its head. As we've grown bigger, we've found more and more ways to use technology and face-to-face conversations to understand the human problems associated with money and finances.


Bank Marketing is seeking a dynamic, high-performing Director, Product Performance Analytics to lead its marketing, operations and performance analytics teams developing data technologies and insights, both proprietary and open-source. This position will have a significant impact on the Retail Bank marketing, so we are seeking someone who is passionate around marketing and who can drive a vision and deliver on commitments.


As a Product Manager focusing on our Consumer Bank Marketing Analytics products, you'll be joining a passionate team of product managers, data analysts, engineers, data scientists, and business analysts working to redefine how millions of customers interact with their money. This position will lead a team of Data and Business Analysts charged with driving our data and product strategy focused on Marketing frameworks. They will work across key partners within Marketing and across the company to develop tools to enable rigorous optimizations and understand key marketing flows from data enablement of campaign strategies and campaigns including insights for digital marketing and website analytics. The ideal candidate will have worked across a variety of tools and understand where best in class third party tools and technologies are balanced with proprietary ones.


On any given day in the Marketing Team you'll be:


Creating leading-edge data products related to marketing and campaigns


Driving real-time data needs and tools for optimization and innovations based on stakeholder data needs


Providing strategic leadership on large cross-functional horizontal initiatives


Reporting on data analysis activities to partner groups and executives, incorporating novel reporting and data visualization techniques


Working in an agile fashion, managing the stakeholder set and capacity for the team


Key accountabilities:


Partner with various marketing, engineering and enterprise functions in adopting and informing data flow standards across ingestion, transformation, access and publishing


Work closely with Marketers on our path of digital transformation to help bring to life the new tools and ways of analyzing data in a digital marketing world.


Drive insights related to the digital marketing workstreams and the website to inform partner roadmaps and optimization plans


Building and integrating streaming data capabilities and platforms to enhance the Marketing data infrastructure and flow both in Retail bank and informing across Capital One


Driving data source and tool innovations based on stakeholder data needs, including adoption of cloud native technologies


Development of a program to train and enhance associate skill-sets and actively championing the usage and adoption of data tools and solutions across the entire RDB Data Analyst community


Strategic orientation in their ability to define roadmaps in an incremental way to support business goals


Here is what you will bring to the table:


Curious. You ask why, you explore, you're not afraid to blurt out your crazy idea, or follow an email chain for weeks to find someone with an answer. You are passionate about marketing and data and figuring out the answer to consumer experience questions.


Do-er. You have a bias toward action, you try things, and sometimes you fail. You dug up a hidden feature in an API that let you do something really cool or introduced a new routine that... For full info follow application link.


Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 


All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.


Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 




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Job Posting: 879420

Posted On: Dec 02, 2021

Updated On: Dec 24, 2021