Senior Business Manager, Marketing Analytics

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R123599


1750 Tysons (12023), United States of America, McLean, Virginia


Senior Business Manager, Marketing Analytics


Senior Business Manager, Marketing Analytics


As a Senior Manager, Business Analysis at Capital One, you will apply your strategic and analytical skills to major company challenges. You will lead a team of world-class professionals to develop and test strategies that ultimately impact the bottom line. And you'll do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.


Capital One's Retail Bank has driven astronomical deposit growth in recent years in support of the enterprise's surging lending growth. We've now set our sights on an even larger mountaintop - becoming a leading national checking franchise. Wouldn't it be great if Capital One could be first-in-wallet for both credit cards and banking products? To that end, we've embarked on an audacious initiative to ramp deposits and Checking sales, and marketing plays a critical role in helping us achieve our objectives.


This senior manager will be a key leader in our Bank Marketing organization and play a critical role in advancing our marketing analytics framework and capabilities. This role will lead 4 key areas:


Own our measurement model stack (including Media Mix Model and Multi-Touch Attribution)

Advance mass media (TV, Audio, Online Video, etc) measurement and attribution

Drive cross-channel analytics and learning agenda

Manage our third-party data warehouse, including activation and analytical use cases


This role requires deep critical thinking, ingenuity, and confidence in leading and developing a team. The role also holds a high level of visibility with senior leadership across the Bank, and requires collaboration across multiple functions and teams within Bank and across the Enterprise. This is a perfect role for a leader that yearns for autonomy and flexibility and can craft and execute an optimization agenda that will help us grow a national marketing-led banking franchise.


General Responsibilities:


Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory behavior


Business ownership: Have an ownership mindset, and potentially P&L accountability for a business segment. Strategic planning with a 1-6 month horizon


Leadership: May manage and develop a team of analysts. Coaching and mentoring associates throughout the organization with a goal of developing and retaining talent at Capital One


Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics


Marketing: Lead direct to consumer marketing efforts for select products, and strategic intent for products distributed through various channels. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies


Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis


Execution: Coordinate across the line of business to manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently


Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability


Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk... For full info follow application link.


Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 


All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.


Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 




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Job Posting: 876833

Posted On: Nov 24, 2021

Updated On: Dec 24, 2021