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Lead Marketing Manager - US Remote

at Lumen in Dover, Delaware, United States

Job Description

About Lumen

Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.

The Role

The Lead Marketing Manager is responsible for campaign development across digital marketing tactics of display, search, social, and video and making recommendations based on digital performance. Needs a strong understand of audience targeting capabilities across the various digital platforms as well as overall paid media best practices.

This is a highly visible role that will work with key stakeholders within the B2B business unit. In this role you will need to be efficient with Google media platforms of GV360SA360 and Google Analytics, Adobe Analytics, Tableau and Windows platforms (PowerPoint, Excel). Also, strong understanding of social platforms and tools. The lead marketing manager will be responsible for the ultimate success of the digital paid advertising campaign.

The Main Responsibilities

+ Develop best-in-class, data-driven consumer marketing strategies to position Lumen High-Speed Internet as the top of mind internet for service enabled US Consumers .

+ Translate high-level strategies into detailed, tactical plans that lead specific marketing initiatives inclusive of pricing, offers, positioning, tactics, product features and marketing sales.

+ Develop sophisticated segmented and geo-based marketing approaches to win market share.

+ Forecast high-speed internet unit and revenue goals associated with marketing initiatives.

+ Actively monitor customer, network and product data to manage and direct product marketing tactics.

+ Inform broadband roadmap and network investment decisions through partnership with product dev and management teams.

+ Define and track metrics and benchmarks to evaluate performance and drive continuous improvement.

+ Provide weekly/monthly readouts on product marketing KPI and associated initiatives to peer and executive stakeholders.

What We Look For in a Candidate

Required

+ Bachelor’s degree or equivalent education and experience

+ Typically with 6+ years of experience or 4+ years of experience with Master’s degree

+ Experience managing and directing marketing budgets and delivering results

+ Proven experience analyzing data to drive business decisions

+ Effective and confident written and verbal communication skills, with the ability to communicate with senior leadership within the organization

Preferred

+ Master’s Degree

+ Consumer service marketing (e.g. telecom, banking, cable or content streaming services).

+ Revenue and unit forecasting experience

+ Brand marketing experience.

What to Expect Next

Requisition #: 271381

When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Disclaimer

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Salary Range

Salary Min $72540 Salary Max $161520

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. We’re able to answer any additional questions you may have as you move through the selection process.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by visiting https://lumenbenefits.com.

Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.

Salary Range

Salary Min :

72540

Salary Max :

161520

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We’re able to answer any additional questions you may have as you move through the selection process.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)

Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.

Salary Range

Salary Min :

72540

Salary Max :

161520

This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job’s location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.

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Job Posting: JC198360625

Posted On: Nov 24, 2021

Updated On: Dec 05, 2021