at Realogy Holdings Corporation in Dover, Delaware, United States
Senior Copywriter – Remote
The Studio (https://thestudiorealestate.com/) (@thestudiorealestate (https://www.instagram.com/thestudiorealestate/) ) is an eclectic and talented group of creatives, thinkers and doers, and the largest real estate marketing agency in the country. Our magic comes from our people, who come together to make outstanding content that supports Realogy, Coldwell Banker Realty and the Coldwell Banker® brand to achieve their mission of bringing the joy of home to all. If you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work and be yourself, look no further.
We’re looking for two ROCKSTAR copywriters! This fully remote position is a member of the 18-person copywriting/video team and part of a dedicated three-person concept copywriting team that collaborates with design to create campaigns.
Specific job duties include:
+ Acts as a digital content subject matter expert to help team produce the best work possible, including staying on top of emerging social media, video and digital trends and best practices, ensuring our work is on-trend and innovative, and helping teach coworkers about the changing digital landscape
+ Proactively generates ideas for creative marketing opportunities that The Studio can pitch to internal clients, which are on-brand and will help them reach their strategic goals
+ Collaborates with designers, video producers, project managers to create compelling marketing campaigns that will drive results – brainstorming concepts, determine copy strategy, presenting work to clients
+ Translates creative briefs into compelling copy that adheres to best practices and aligns with brand strategy and goals
+ Writes highly creative, succinct and engaging marketing copy for social media (organic, paid, video), consumer ads, HTML eBlasts, marketing flyers, websites, landing pages, video scripts, presentations, brochures, event promotional materials, office posters, blog posts, editorial features and more
+ Collaborates with others to plan and execute A/B testing (such as testing subject lines for recruiting eBlasts and social media ad copy) to determine best practices and uses results to inform future projects
+ Writes in a variety of styles and for varying audiences and medium, knowing how to speak to specific audiences, understanding what they care about and finding ways to connect their pain points with client value proposition
+ Maintains strong understanding of company programs, tools, technology, resources and statistics to ensure accuracy and clearly convey the benefits and features to key audiences.
+ Reviews and edits copy for grammar, style and accuracy including copywriter’s own copy, copy written by others, and existing materials that are routing for updates or revisions.
+ Ensures all copy adheres to AP Stylebook, internal style guide and company legal rules and appropriate disclaimers are used
The ideal candidate will be:
+ Subject Matter Expert – Obsessed with building modern and effective campaigns, enthusiastically follows trends and best practices in social media and digital content, excited to present knowledge at team meetings, proactively suggests ideas and opportunities
+ Social Media Enthusiast – Highly active on multiple social platforms, motivated to monitor competitors and thought leaders for ideas/insights, understands varying needs and voices for platforms, skilled at writing organic and paid content
+ Big Picture Thinker – Driven to help The Studio and its clients reach their business goals, thinks beyond day-to-day assignments, passionate about driving results, views everything as an opportunity, thinks strategically to solve business problems with smart creative concepts
+ Creative Writer – Excellent storytelling skills with a knack for writing in a human, approachable manner and shifting voices to different audiences
+ Detail-Oriented – Highly detail-oriented and meticulous proofreader who learns from mistakes, consistently follows AP Stylebook and internal style guide, and produces error-free copy
+ Multi-Tasker – Organized, have solid time management skills with a strong sense of urgency, able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, and able to manage own workload without constant supervision and direction
+ Thick-Skinned – Able to take feedback on your writing and pivot or revise as necessary
Candidates for the position must have:
+ 5 years of experience focused heavily on writing marketing copy; agency and real estate experience a plus
+ Portfolio showing relevant writing samples (please provide link in resume)
Coldwell Banker Real Estate LLC
Realogy Holdings Corp. (http://www.realogy.com/) (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , Sotheby’s International Realty® (https://www.sothebysrealty.com/eng) . Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy’s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.
At Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
+ Forbes 2020 Best Employers for Diversity.
+ Recognized on the 2020 Human Rights Campaign Corporate Equality Index .
+ Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.
+ First residential real estate company to endorse the Equality Act and fully support H.R. 1447 amending the Fair Housing Act to include LGBTQ+ as protected classes.
With diversity, we succeed together. We hope you’ll join us.
Powered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the Coldwell Banker ® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to