Sr. Product Marketing Manager, Software (Remote or

at Certara USA, LLC in Wilmington, Delaware, United States

Job Description

Senior Product Marketing Manager, Software


At Certara, we accelerate medicines to patients by partnering with life science innovators.


Our Integrated And Proprietary End-to-end Platform With Biosimulation, Regulatory Science, And Market Access Solutions Combined With Our Strong Team Of Scientists And Subject Matter Experts Enable Our Clients To Have


In the past 6 years, over 90% of companies that received new drug approvals by the FDA used our software or services.

-Informed decision-making & reduced clinical trial burden

-Higher R&D productivity

-Improved patient outcomes & increased patient access to medicines

-Accelerated regulatory approval

Certara is a global team that fosters and nurtures a diverse and inclusive culture. We are proud to be an Equal Opportunity Employer. The collective sum of our individual differences, life experiences, knowledge, innovation, self-expression, and unique capabilities and talent represents a significant part of our culture, our reputation and our achievement.

Together with our partners, we use biosimulation and technology-enabled services to transform drug discovery and development across all therapeutic areas and innovative therapies.


Position Overview

The Senior Product Marketing Manager will report to the Director of Marketing, Software and will lead

marketing strategy, execution, market research, and competitive analysis for specified software

products. This position includes but is not limited to supporting sales and business development with

strategies and marketing materials, launching product releases and new products with strategies and

materials, coordinating with product management on product development roadmap and strategies,

obtaining market and customer input, creating inbound and outbound lead generation campaigns and

marketing content, and managing digital marketing initiatives. The individual will be responsible for

product specific data-driven marketing recommendations and decisions supported by data and market



Go-to-Market Strategy

-Develop marketing and go-to-market (GTM) strategy plans, while overseeing the marketing

activities for both prospects and clients

-Develop impactful marketing campaigns to support GTM strategic objectives

-Track and report key marketing campaign metrics

-Advocate for voice of the customer to inform product roadmap and marketing campaigns

-Work collaboratively with sales and product management teams on product launches and

development projects

Product Positioning and Messaging

-Define the messaging and positioning for each product and new product features for both

clients and prospects

-Create marketing and product-related content such as website, brochures, white papers, case

studies and presentations

Competitive Intelligence

-Analyze competitor and alternative offerings in the market, assess their strengths and

weaknesses, and develop a strategy for winning against the competition

Market Research

-Identify and validate urgent, pervasive problems in the market

- Analyze competitor and alternative offerings in the market, assess their strengths and

weaknesses, and develop a strategy for winning against the competition

Thought Leadership

- Generate insightful & compelling content (webinars, blogs, whitepapers, etc.) to influence

customers, buyers, industry specialists, research analysts, etc.

-Work with appropriate subject matter experts and other stakeholders in thought leadership


Sales Tools/Training

-Work closely with sales to understand their challenges and needs relative to selling the offering,

and create and maintain sales tools to help sales succeed such as, overcoming objections,

frequently asked questions, competitive positioning statements, etc.

-Enable sales readiness for all new product launches and releases

-Ensure new and updated training materials are maintained within sales platform

Event and Sales Support

-Provide product and market expertise and support for tradeshows and events such as user

group meetings and local seminars


* Bachelor's or Master's degree in Marketing, and/or Communications or related fields

* 5+ years' experience in product marketing positions in a global business-to-business sales


* Enterprise software experience, preferably including cloud-based solutions

* Experience in pharmaceutical, contract research organization, or life sciences

* Strong oral and written communications skills

* Must be able to work independently with little direct... For full info follow application link.


Certara is an Equal Opportunity Employer. Certara does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.        


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Job Posting: 859964

Posted On: Oct 19, 2021

Updated On: Nov 18, 2021