Vice President| External Communications

at Barclays in Wilmington, Delaware, United States

Job Description

External Communications Vice President, US Consumer Bank Wilmington, DE

As a Barclays External Communications Vice President you will support the Director of Communications in the delivery of the Barclays US Consumer Bank external communications strategy. This encompasses enhancing the US Consumer Bank’s reputation through effective communication of the bank’s strategy and narrative to key stakeholder audiences, ongoing media and public relations support, managing and mitigating reputational risk, and ensuring alignment to the broader communications strategy. Barclays is one of the world’s largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We’ve helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity. What will you be doing? • Developing and delivering highly effective, measurable media relations/PR strategies and campaigns in support of specific business objectives • Producing communications materials, briefings and media training for senior business leaders on a wide range of issues • Identifying, managing and mitigating potential reputational issues in collaboration with business leaders • Building and maintaining relationships with key media, journalists and influencers in line with reputational drivers • Working effectively with other communications disciplines, social media, marketing, brand and partnership teams to support communications activities for external audiences • Ensuring alignment of Barclays US Consumer Bank communications to the wider Barclays strategy, working closely with communications teams across the Group • Measuring reach and effectiveness of media campaigns and communicate results • Managing PR agencies and maintain accountability for delivery and serving as company spokesperson as needed on dedicated issues What we’re looking for: • Extensive experience creating and delivering strategic media/PR plans which are outcomes-focused and achieve great results • Proven ability to build strong relationships with key media and other stakeholders and ability to solve problems using creativity, sound judgment and analysis • Excellent project management, organization and co-ordination skills (campaign planning and crisis management) • Good track record of building, influencing and managing relationships with senior level leaders and managing or producing events and overseeing event-related media logistics Skills that will help you in the role: • Extensive experience working across all media (consumer, business and personal finance) and how to exploit it across mainstream media, trade, TV and radio, and social media • Ability to operate effectively independently and collaboratively within a team and possess powerful personal impact and presentation • Experience across a range of communications disciplines in a large corporate body or in a communications consultancy dealing with large corporate bodies • Bachelor’s degree in Public Relations, Journalism, Public Affairs, Communications, Marketing or English Where will you be working? At Barclays, we are proud to be redefining the future of finance and here at Wilmington, we are defining the future of the workplace and the future of the way we work and live. We are creating a unique community, one of four strategic tech-enabled hubs that will redefine opportunity for everyone who works here. Whatever you do at Whippany, you’ll have every chance to build a world-class career in this world-class environment. #LI-DE2021 To view full details and how to apply, please login or create a Job Seeker account
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Job Posting: JC195053244

Posted On: Oct 16, 2021

Updated On: Dec 03, 2021