Senior Analyst, Digital Marketing Analytics

at OneMain Financial in Wilmington, Delaware, United States

Job Description

About Us

OneMain Financial is the country’s largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans. Our customers turn to us every day-online and at 1,500 branches in 44 states-to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases. Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want. It’s all about doing the right thing-a mission that hasn’t changed for more than 100 years.

The Role

We are seeking a Senior Digital Marketing Analyst focused on conversion funnel analytics to join our team in Wilmington, DE, New York, Chicago or Baltimore. Digital marketing is a key area of focus for OneMain Financial as we continue our diversification from a branch-centric acquisition strategy to one that is digitally focused. As a key member of the digital analytics team, this individual will work with business partners, product management, UX design and web development teams to provide full customer journey funnel test design, analytics and documentation.

This role requires expertise in digital marketing and understanding of omnichannel customer experience, an analytical mindset, and strong technical skills. The analyst will also demonstrate the ability to apply critical thinking skills, draw insights from their work and leverage advanced business acumen to communicate, influence and implement the results. The role will also have responsibilities of reporting, strategy implementation and validation, and ad-hoc analyses spanning the entire digital customer lifecycle, from lead to booking.


+ Develop deep expertise on OneMain’s current prospect journeys and user experience, from first touchpoint to booking; understand the main reasons for funnel fall-offs, and develop hypotheses on opportunities to maximize conversion rates

+ Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools

+ Support building OneMain’s customer conversion strategy by providing analytics and insights from dashboards, conversion analysis tools and past tests.

+ In partnership with the Marketing Analytics team (focusing on online acquisition channels) develop learning agendas to test conversion rate improvement opportunities, including, but not limited to landing page testing, personalized customer journeys, offer customization, and lead routing strategies.

+ Partner with the Marketing, Digital and Ops teams to execute new tests, tools and programs

+ Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets


+ Bachelor’s in Mathematics, Engineering, Computer Science or related discipline; Master’s degree preferred

+ 2+ years of experience in a digital marketing analytics

+ Strong SQL skills with proficiency in developing SQL queries in Snowflake, SaS and/or PostgreSql

+ Ability to excel in a matrixed cross-functional team environment

+ Hands-on experience with conversion rate optimization tools (Adobe Target, VWO, Optimizely, etc.), conversion analytics tools (Heap, Google Analytics, Adobe Analytics, etc.)

+ Experience with web heatmapping tools (Hotjar, Crazy Egg, etc.) is a plus

+ Experience leveraging data visualization and digital marketing tools such as Power BI, Tableau or Looker

+ Strong Excel and Powerpoint skills

+ Lending or consumer finance industry experience preferred


Because we want our team members to bring us their very best every day, we believe they deserve the right opportunities and benefits. That’s why we packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options for team members and their dependents

• Up to 4% matching 401(k)

• Tuition reimbursement

• Continuing education

• Bonus eligibility

• Paid time off

• Paid volunteer time


OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.

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Job Posting: JC195066988

Posted On: Oct 16, 2021

Updated On: Dec 01, 2021