at JPMorgan Chase in Wilmington, Delaware, United States
As the #1 credit card issuer in the U.S., Chase Card Services helps a wide range of consumers and small businesses manage their purchases. We provide the Chase-branded Sapphire, Freedom Slate and Ink cards, as well as cards with some of the world’s leading companies – including Amazon Rewards, Marriott Bonvoy, Southwest Rapid Rewards, and United Mileage Plus.
Our teams of talented, diverse, and customer-obsessed colleagues are dedicated to helping our customers reach their financial goals and make the most of their purchases. We take pride in our inclusive culture, where colleagues can bring their whole selves to work, and we support them through continuing education, career growth and programs like our Business Resource Groups, which offer access to leadership, networking and development opportunities.
Marketing Strategy Lead (603) – Ink Acquisitions Marketing
The Marketing Strategy Lead will contribute to and lead the strategy for acquiring new Chase Ink customers within the owned media channel (Chase.com), as well as develop and drive the pre-approved acquisitions strategy across channels. Chase Ink products are designed for small business owners and are part of the small business suite of solutions within Chase for Business. This position sits within the Chase Branded Cards (CBC) organization, a key business within Chase’s Consumer and Community Banking group.
With a focus on scalability, the Marketing Strategy Lead will be a data-driven leader responsible for new customer acquisitions within the Owned Media (Chase.com) acquisitions channel. This includes developing, planning, and executing initiatives to expand reach and penetration within key audiences, working across teams to capitalize on the existing small business owner traffic throughout the digital ecosystem, and driving personalized experiences through evolving our business card preapproval capabilities roadmap. They will drive marketing initiatives from concept through implementation, including completion of planning briefs, analysis, and creative development. This person will work within the team to improve conversion through enhancing creatives and landing pages, as well as work closely with peers in Originations and Account Opening teams and Risk to improve lower funnel conversion.
Ideal candidates would possess the following:
+ Ability to work in a fast-paced, dynamic, matrixed environment requiring flexibility and the ability to balance tactical deliverables with strategic thinking
+ Be a results oriented self-starter effective at prioritizing and managing multiple initiatives concurrently, who is proactive with a positive attitude
+ Strong relationship management skills, working in collaboration with cross-functional teams
+ Sense of confidence dealing with data, with the ability to draw meaningful insights
+ Strong attention to detail and pride oneself on flawless execution
+ Develop and bring new concepts to market to drive customer acquisitions in new and exciting ways
+ Bachelor’s degree required
+ 7+ years of marketing experience with previous experience in acquisitions marketing, digital channels, and marketing strategy preferred.
+ Innovative marketer with strong communication, analytical, and interpersonal skills
+ Demonstrated leadership, influencing and creative problem-solving skills
+ Experience with credit card risk, lending, or underwriting criteria
+ Adept at developing effective marketing campaigns
+ Marketing functional, technical, and operational knowledge important
Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the “WELL Health-Safety Rating” for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm’s vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
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