Director, Demand Generation

at TA Instruments in New Castle, Delaware, United States

Job Description

Director, Demand Generation

Req. #


Company Name

Waters Division




US-DE-New Castle


Regular Full-Time




Waters Corporation is looking for a Global Director of Demand Generation in TA Instruments division, to help take our company's growth to the next level. The overriding responsibility of this role is to design and oversee the execution of multi-touch high quality demand creation programs, based on both inbound and outbound tactics, that drive pipeline and revenue growth. You will lead a global demand generation team in its efforts of prospecting for new business from current and new customers across a variety of segments.


This role reports to the Vice President of Marketing and will work closely with the Sales, Product Management and Global Marketing teams. The ideal candidate should be data-driven, action-oriented and have a strategic mindset. This role requires a candidate with strong leadership skills, creativity, and offers the ability to thrive in an entrepreneurial culture.

This position will be located in either the New Castle, Delaware or Milford, Massachusetts facility.

Typical tasks of the position include, but are not limited to




Lead the development, management and execution of innovative, multi-channel demand generation campaigns to drive the MQL and sales pipeline, while closely monitoring conversion rates to optimize campaign design and performance to foster strong sales and marketing alignment.

Lead the development and execution of Digital Marketing plans that drive demand and growth, working closely with sales, product management and market segment groups.

Manage budgets across global marketing campaigns and channels; Measure and analyze marketing campaign ROI

Support the market segment and product management teams as needed to ensure successful commercialization of new product releases.

Work with sales and product management to develop new campaigns and leverage existing content

Work closely with Commercial Enablement team to monitor and analyze the marketing contribution to the sales pipeline & conversion, and new customer acquisition

Build, train, develop and manage a global digital marketing team capable of delivering business critical results.

Communicate expectations, manage performance, coach and develop organizational talent in order to enhance the employee satisfaction and overall results for TA.





The successful candidate will have a combination of knowledge, skills, and experience that would include the following




Minimum B.S. in Marketing or Business field. MBA preferred.

5+ years of digital marketing and demand generation experience

Working knowledge of CRM, Google analytics, social media campaign analytics and marketing automation tools

Strategic thinker who loves rolling up their sleeves, executing and seeing the results of their team's effort

Strong leadership and best practice experience, able to coordinate and integrate field marketing activities across the regions

Demonstrable record of building effective relationships and programs with partners

Great interpersonal and communication skills

Additional language skills would be preferred

Willingness to travel, when safe to do so, up to 20%

International experience would be an advantage

Culturally aware and able to adapt marketing strategies for different regional needs.





Company Description




Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.


Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform... For full info follow application link.


It is the policy of TA Instruments to recruit, hire, and retain the best-qualified workforce while meeting the Company’s commitment to affirmative action and equal employment opportunity. TA Instruments does not discriminate against any qualified candidate for employment because of race, color, national origin, ancestry, religion, religious creed, age (40 or older), disability (reasonably accommodated by TA Instruments), medical condition, sex, marital status, sexual orientation, gender identity or expression, protected veteran status, pregnancy, genetic information or any other factor prohibited by law.

Copy Link

Job Posting: 858537

Posted On: Oct 15, 2021

Updated On: Nov 14, 2021