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Media Strategist

at ICF in Dover, Delaware, United States

Job Description

@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

As a Media Strategist, you will:

+ Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies

+ Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals, such as energy efficiency and healthcare

+ Create and present strategic integrated media plans based on sound analytics, supported by data

+ Support planning leads by monitoring campaigns to meet client goals while staying on budget

+ Maintain campaign documents including insertion orders, flowcharts, creative spec sheets and budget summaries

+ Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Social, Search, Print, Broadcast, Outdoor, etc.

+ Analyze results and budgets on a regular basis; Develop and present both internal and client-facing report presentations and deliverables

+ Research and identify vendors to become valued partners, cultivating existing relationships for best pricing

+ Aide in educating project managers and clients on best practices and emerging technologies

+ Accomplish all other tasks as assigned by management

As a Media Strategist, you will have:

+ Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field, required. MBA or equivalent business experience preferred.

+ Three (3) or years of experience developing and optimizing paid media solutions within an advertising agency or client-side environment

+ Must have an understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies

+ Able to work independently, as well as in a team, and have excellent time management skills

+ Must have strong interpersonal and presentation skills to foster client, vendor and internal relationships

+ Excellent communication skills, both written and oral with an eye for detail

+ Fluency with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint

+ Experience using technology to connect with key target audience segments

+ Working knowledge of MRI, Strata, and/or equivalent media software

+ Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools

Preferred Skills:

+ Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising

+ Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude

+ Possess an understanding of the building and management of search engine marketing (SEM) and social media self-serve platforms

+ Experience with third party media partners; includes exposure to programmatic media buying

+ Experience configuring and reporting Google Analytics

+ Up-to-date with traditional and digital media trends and innovations

+ Demonstrated knowledge of cross-channel media

+ Will be highly detail oriented with strong critical thinking and problem solving abilities

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Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF-together for tomorrow.

We can only solve the world’s toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .

COVID-19 Policy: New or prospective U.S. employees must provide proof of complete vaccination on the date of their commencement of employment. If selected for employment, you will provide proof of your full vaccination status, defined as vaccinated two weeks after receiving the requisite number of doses of a COVID-19 vaccine approved or authorized for emergency use by the FDA.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law (https://www.eeoc.gov/sites/default/files/migrated\files/employers/poster\screen\reader\optimized.pdf) and Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\English\unformattedESQA508c.pdf) .

New Jersey Remote Office (NJ99)Need help? We’re here:ICFCareerCenter@icf.com

About ICF

ICF (NASDAQ:ICFI) is a global consulting services company with over 7,000 full and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.

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Job Posting: JC194803235

Posted On: Oct 14, 2021

Updated On: Dec 03, 2021