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Event Marketing Specialist - Remote United States

at Black & Veatch in Dover, Delaware, United States

Job Description

Event Marketing Specialist – Remote United States

Date: Oct 8, 2021

Location:

US

Company: Black & Veatch Family of Companies

We believe real value is powered by the unique skills and experiences of our professionals. The interchange of ideas from a diverse group of people gives our teams an expanded perspective and the ability to find better solutions for our clients.

Company : Black & Veatch Corporation

Req Id : 54797

Job Title : Event Marketing Specialist – Remote United States

Location : USVRTL

Business Unit Sector : COR-CORP-SHARED SERVICES

Opportunity Type : Staff

Relocation eligible : No

Full time/Part time : Full-Time

Project Only Hire : No

Visa Sponsorship Available: No

Job Summary

Black & Veatch is looking for an Event Marketing Specialist to join the corporate Marketing & Communications team. This position will be responsible for strategic planning, and successful execution of Black & Veatch internal and external conferences, tradeshows, webinars and events. These events are designed to drive new business while strengthening existing relationships with clients, increase awareness of Black & Veatch services, increase brand awareness and ultimately accelerate our sales cycle, market position and generate revenue. This includes planning, developing, executing and measuring results.

Key Responsibilities

+ Collaborate with sales and marketing leadership to set company-wide strategies to leverage company events and tradeshows in order to further establish and reinforce the Black & Veatch brand identity, core values, enhance client relations, and support business objectives

+ Coordinate and execute specific marketing activities for aligned events (ex. Sponsorship, Trade show graphics, setting up email campaigns in marketing automation platform, registration, coordinating social and analytical support)

+ Provide logistics support for events. Tasks include scheduling, vendor management, AV services, hospitality site selection, catering, editing, organizing, shipping and storing content related to events

+ Coordinate all aspects of tradeshow and event planning including but not limited to evaluating and recommending event opportunities, vendor contracts negotiation, location recommendations, pre- and post-event marketing support and metrics, speaker management, logistics, lead collection and tracking, staffing coordination, AV/technical coordination, events evaluation and analysis and budget management.

+ Oversee relationships and negotiate contracts with outside vendors including convention centers, hotel facilities, restaurants, exhibition centers, etc. to ensure best value for Black & Veatch

+ Provide continual evaluation of event programs, including post-event evaluations/surveys, establishing measurable tracking methods, reporting ROI and identification of best practices into all aspects of the event planning process

+ Responsible for ordering and tracking event inventory including collateral, giveaways, etc.

+ Work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution

+ Develop and ensure standards and processes for Black & Veatch events and tradeshows to achieve consistent quality and brand positioning

Management Responsibilities

Preferred Qualifications

Successful candidates are creative, exceptionally organized and detail oriented.

Additional qualifications:

+ 3+ years’ industry experience (tradeshow, exhibit, internal) with proven results

+ 2+ years’ experience in other aspects of marketing strongly desired (communications, marketing, PR, etc.)

+ Digital event experience preferred (Go To Webinar or similar webinar platform, LinkedIn Live Event and MS Teams Live Event experience; other supporting technologies include Eloqua Marketing Automation, CVENT event management)

+ Excellent interpersonal skills with the ability to communicate and liaise effectively at all levels of the organization.

+ Team player with the ability to work within a dynamic, cross functional, global team

+ Detail oriented with exceptional organizational, time-management, and project management skills

+ Can negotiate skillfully and diplomatically in tough situations with both internal and external groups

+ Budget creation & reconciliation experience

+ An understanding of B2B marketing programs, promotions and best practices

+ Accelerate marketing strategies to drive email opt in and lead generation across events

+ Ability to work independently against tight deadlines in a fast-paced, changing environment keeping a sharp eye on detail and accuracy

+ Analyze, track and report on event ROI

+ Physical ability to lift and maneuver tradeshow set-up materials

+ Analytical skills, especially in areas of measuring marketing effectiveness and gaining customer insights is a plus

+ 0% – 20% travel required – varies (when its deemed safe to travel)

Minimum Qualifications

Education: Bachelor’s degree in Marketing, Communications or a related field; or equivalent experience

Experience: 5+ years related experience

All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Certifications

Work Environment/Physical Demands

Typical home office environment. Travel 0 – 20% (when deemed safe to travel).

Salary Plan

MAC: Marketing & Communications

Job Grade

004

Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.

Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.

Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.

To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.

A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.

We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company’s long-term achievements – and they share in the financial rewards of the success through stock ownership.

By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.

Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual ori

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Job Posting: JC194569922

Posted On: Oct 10, 2021

Updated On: Oct 28, 2021