at Capital One Services II, LLC in Wilmington, Delaware, United States
Job ID: R124122
Center 1 (19052), United States of America, McLean, Virginia
Senior Associate, Brand Strategy and Digital Marketing
Capital One, one of Fortune Magazine's "100 best companies to work for" is seeking an innovative and data-driven Senior Associate to fill a high-profile position within the Card Marketing organization to drive marketing campaigns, creative strategy and learning agendas across multiple channels for prospects and customers. The role will be part of the Consumer Card marketing strategy team and will flex muscles of traditional brand strategy, new and innovative marketing technologies, and direct response marketing. The ideal candidate will have experience developing and executing B2C marketing campaigns. To be successful, the candidate will need to work across multiple marketing channels and build powerful relationships and storytelling abilities across the organization. The ideal candidate will also have a passion to utilize marketing technology.
Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns.
Analyze business results, marketplace trends and consumer insights to inform/advance positioning, product strategy, claims, branding and marketing strategy.
Develop and execute integrated, multi-channel (both owned and paid channels), marketing campaigns on a national scale to drive account growth and brand affinity.
Brief marketing/creative teams, manage the various projects required, communicate with stakeholders, and infuse marketing best practices and new marketing technology and testing into the work to constantly improve and create best marketing practices for the organization.
Participate as the brand lead in collaborative cross-functional teams (business partners, creative teams, legal, compliance, etc.)
Manage project timelines, ensuring deadlines are met
Champion the brand, ensuring that all representations of our products are in line with their respective brand personas, voice and style guides
The Ideal Candidate
Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously
Detailed-oriented with strong project management and prioritization skills
Highly effective communication skills with outstanding writing and presentation abilities.
Experience with a variety of marketing channels (eg: email, mobile app, digital channels, website, and/or tech platform marketing)
Is confident with interpreting analysis
Is able to structure analytical requests
Is able to combine analytics and qualitative data to form a marketing strategy and approach
Is able to break a strategy down into a testing plan that accelerates momentum and speed to market
Is a self-starter, can lead projects independently and has desire to build new skills
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
Thrives on collaboration, the opportunity to build in white space and the drive for results
Bachelor's degree or Military experience
At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side
At least 2 years of experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Masters degree in Marketing, Business or Communications
At least 2 years of experience in marketing for financial services or another highly regulated industry
At least 2 years of experience driving optimization plans and creative strategy
At least 2 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
At least 1 year of experience working with... For full info follow application link.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.