VP, Lending Marketing Creative Lead

at Citigroup in Wilmington, Delaware, United States

Job Description

VP, Lending Marketing Creative Lead

The VP, Lending Marketing Creative Lead is responsible for overseeing the marketing creative for Citi’s Flex Loan lending programs. Functions of the role include partnering cross-functionally to shape the creative to maximize customer experience and deliver on Sales, ANR and Revenue goals. This role represents a unique opportunity for the individual to directly influence and shape core creative positioning, customer experience and digital strategy as well as acquiring lending, product, and portfolio management experience along the way.

Key Responsibilities

The VP, Lending Marketing Creative Lead will be responsible for the following:

+ Develop and drive new creative vision for the Flex Loan lending program to drive customer engagement and deliver on key financial commitments

+ Maintain and drive creative/digital roadmaps end-to-end, including execution, reporting, and optimization

+ Partner with internal and external creative agencies end-to-end on all creative deliverables

+ Own reporting of campaigns and marketing metrics to leadership and broader organization

+ Partner externally as well as internally with Digital, Decision Management, Risk, Lending Product, Card Product and Finance to assess performance of recent tests, identify new champion strategies, and make roll-out decisions in a timely and disciplined manner

+ Partner with channel & digital teams to ensure consistent and relevant value proposition for the product, based on customer needs and behaviors

+ Auditing key steps of campaign processes to ensure flawless execution

+ Partner with Lending stakeholders and oversee customer research and ensure insights are used to inform creative & digital strategy

Business and Technical Requirements

+ 5+ years of marketing experience working in financial services (preferable), retail and/or consumer goods marketing. Creative agency experience a plus.

+ Bachelor’s degree, ideally in Business, Marketing or Marketing Management

+ Marketer with a strong data and results orientation

+ Strong customer focus and achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals

+ Experience in digital marketing (search, display, content, etc.) preferred

+ Experience developing and executing marketing strategies by strong cross-functional collaboration

+ Experience with Adobe Analytics and Tableau a plus

Leadership Competencies

+ Pragmatic problem-solver, forward thinker with independence of thought

+ Self-motivated with a passion to transform the Citi Cards business

+ Strong communication, presentation and influencing skills

+ Ability to create support and buy-in across a wide range of stakeholders; create a strong network of relationships among peers, internal partners, external constituencies, decision makers and stakeholders.

Job Family Group:


Job Family:

Marketing Program Management

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Effective November 1, 2021, Citi requires that all successful applicants must be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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Job Posting: JC193650256

Posted On: Oct 01, 2021

Updated On: Nov 22, 2021