at Barclays in Wilmington, Delaware, United States
Social Media Lead Wilmington, DEAs a Barclays Social Media Lead, you will build the social content strategy and performance reporting framework for brand-focused content, ensuring Barclays corporate narrative is consistently represented to each of its audiences, including colleagues, customers, prospects, and the communities where we live and work. You will lead content development from creation to execution and reporting for Barclays official social media channels that aligns with the business and social media strategies, specifically on LinkedIn. Barclays is one of the world’s largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We’ve helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity. What will you be doing? • You will work in partnership with corporate communications and other key stakeholders to ensure content is comprehensive, inclusive, and reflective of our corporate narrative • You will analyze data to monitor and evaluate the effectiveness of social content performance to inform future campaigns and initiatives • Overseeing the development and production of creative elements for both organic and paid social campaigns across a variety of social sites working with creative agencies • You will deliver best-in-class social media thinking and work that transforms brand, product, and customer marketing campaigns • Proactively monitoring Barclays official social media channels and provide reporting on content engagement What we’re looking for: • Bachelor’s degree preferred or equivalent work experience • 5 years’ experience supporting social media creation and execution Skills that will help you in the role: • Understanding of social channel nuance- specifically LinkedIn, Facebook, Instagram, Twitter, and YouTube • Knowledgeable of Barclays preferred social media management system, Sprinklr • Experience in social media ad buying through LinkedIn, Facebook and Twitter Ad Management platforms Where will you be working? Barclays’ Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient.