at Pearson in Dover, Delaware, United States
Manager, Social Media – ( 2113288 )
Learning is the most powerful force for change in the world. We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. We are all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
The future demands that we help more students gain complex skills and knowledge that will help them achieve their goals in life. To deliver on this promise, Pearson invests heavily in developing products, services and tools that help students prepare for life and work and support educators to have a greater impact on outcomes.
We are seeking a Social Media Manager to bring brand awareness to Pearson’s new college study app, Pearson , through the innovative and effective use of social media channels. This person will be responsible for managing, analyzing, and executing the social media strategies to expand our social footprint. This role reports to the Director, DTC Marketing.
+ Creates original content for marketing campaigns across the Pearson social media channels which include, but are not limited to Instagram/Facebook, TikTok, Twitter, YouTube to drive awareness, engagement, and follower growth
+ Lead and drive the timelines, strategy, and cross channel alignment for social campaigns
+ Develops and maintains social brand voice across channels to ensure brand consistency and integrity across all content and platforms
+ Collaborates closely with Creative, Product Marketing, Global Brand, Pearson Campus Ambassadors, and external teams to strategize and develop content
+ Community management of customers and other stakeholders across social channels, including direct communication with customers and feedback
+ Sets KPI’s for social campaigns, including reach, engagement, likes, and analyzes performance
+ Provides guidance on campaign optimization methods to achieve campaign and channel objectives.
+ Oversees the creation and implementation of the monthly editorial calendar
+ Effectively communicate and report performance metrics of campaign planning strategy and goals with key stakeholders.
+ Stays up-to-date with trends across the industry and our audience
The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $80-$85K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/ Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
+ 4-6 years of social media campaign and community management required
+ Experience working with agencies a plus
+ Digital subscription experience a plus
+ Retail or consumer goods experience is a plus
+ Proven track record of leading and executing successful social media and branding programs
+ Deep understanding of social media platforms, trends, formatting, and performance algorithms
+ Experience working in highly cross-functional and matrixed organizations
+ Experience in analytics and reporting
+ Confident leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence others
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Job Posting : Sep 23, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2113288