Digital Success and Scale Sr. Analyst

at in Wilmington, Delaware, United States

Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.


Job CategoryCustomer Success Group


Job DetailsDigital Success and Scale Sr. Analyst / Analyst

Job Details

Digital Success and Scale (DSS) is a global team that works in concert with our cross-functional partners across CSG and Salesforce to provide ALL our customers with a seamless digital-first personalized Success experience built to reduce time to value, help customers maximize their Salesforce investment, and secure the renewal. We drive innovation by listening to our customers, leveraging data-driven insights, and building best-in-class digital-first Success Programs. The Digital Success Programs Team within DSS develops and continuously optimizes digital-first Success programs to drive self-service engagements that impact customer adoption and loyalty. These programs are structured by industry, persona, customer use case, product, etc.

Role Description

The Digital Success and Scale Sr. Analyst/Analyst assists in the development and execution of key elements of our Digital Success Experience. They collaborate across functions and build relationships with other Customer Success and Marketing teams to deliver moments that matter at each stage of the customer lifecycle and measurable business impact via customer adoption and loyalty. They assist in the development of data-driven customer experience strategy and execution of success programs in creative and effective ways at each lifecycle stage. They specialize in one or more areas of Campaigns, Events, Webinars, Community, Social Media, Content, Product Marketing or Marketing Operations and Analytics.Key Accountabilities (Impact)

The Digital Success and Scale Sr. Analyst/Analyst is primarily responsible for:

Leading the development of key components of Marketing and Digital Success Programs

Understands the overarching strategy and ensures alignment

Conducts and reports on data analysis

Makes recommendations based on data insights

Works cross-functionally and aligns with stakeholders

Integrates functional or regional strategies and develops specific objectives for their area of responsibility

Builds data driven strategy with the customer always at the center to ensure that we are optimizing their experience and helping them achieve their success

Understands the different digital channels and apply this knowledge to define success programs strategy

Understands and can apply the CSG narrative and Salesforce Marketing corporate guidelines and best practices

Executing elements of Marketing and Adoption Success Programs

Execute omni-channel campaign strategies with cross-functional team engagement

Leads the delivery of customer Events, Webinars, Trailblazer Communities, and/or Campaign-related activities

Identifies target audiences and authors draft communications

Drafts creative briefs and coordinates with creative teams and/or agencies

Enables internal teams to expand the reach and effectiveness of activities

Leads the delivery of scale global success programs across digital channels

Manages the development of positioning and messaging based on data and aligned to strategy

Tracking and Measuring Results and Impacts of Activities

Ensures that activities they coordinate or oversee are correctly recorded and updated

Builds and monitors basic reporting and dashboards within Salesforce/Tableau

Project manages and provides status reporting

Basic Requirements

Bachelor's degree essential

5+ years of Marketing, Customer Insights, Data Analysis, Program/Project Management and/or Customer Success experience

Passionate about Customer Success

Critical thinker, Proactive, organized, and detail-oriented with excellent Project Management skills and the ability to effectively move projects forward

Demonstrated success working on complex marketing and/or adoption plans, requiring both strong collaboration and relationship-building skills, and the ability to work independently

Able to oversee a cross-functional team

Excellent interpersonal skills and a demonstrated ability to communicate effectively at all levels of the... For full info follow application link. and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or

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Job Posting: 846860

Posted On: Sep 21, 2021

Updated On: Oct 21, 2021