Manager - Marketing Strategist

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R123250


802 Delaware Avenue (18052), United States of America, Wilmington, Delaware


Manager - Marketing Strategist


This position is an exciting Marketing Manager role within the Retail & Direct Bank of Capital One. This person will play a key role in the development of marketing strategy for all new programs and services put into the market. The person in this role will manage stakeholders, partners and vendors to create all pieces to support execution of marketing initiatives that drive business results.

This role is part of a larger cross-functional team working in an agile environment to bring customer-facing messages to market in our main channels, such as email, online banking, web, paid digital and more. This role is perfect for someone who has demonstrated skills in audience centric modern marketing strategy development, understanding of marketing technology and platforms, attention to detail, sound decision making, and presentation skills. This role is best suited for someone with a growth mindset and a can-do attitude.


The Manager will work closely with our Analysts to come up with a grounded strategy that will drive business results and customer value. The Manager will also partner with design, tech, legal and risk teams to ensure error-free launch and edits of our marketing plans. They will utilize marketing technology platforms and tools in bringing campaigns to life.


The ideal candidate will have:


A strong understanding of direct marketing channels and digital campaign execution


A strong understanding of marketing technology tools, such as Salesforce Marketing Cloud, email and creative optimization platforms, or measurement and analytic tools


Strong multi-tasking, organizational skills and ability to work independently in a fast-paced environment


Understanding of Digital Marketing channels such as PPC, Programmatic, Social, Email and SEO


Excellent communication and partnership skills, which are essential for interacting and communicating with team members and key stakeholders at all levels to manage, inform and influence outcomes


Demonstrated willingness to be flexible and adaptable to changing priorities


Basic Qualifications:


Bachelor's Degree or military experience


At least 5 years of marketing experience


Preferred Qualifications:


Masters or MBA degree


7+ years of B2C marketing experience in a marketing department or agency environment


3+ years of experience in digital marketing channels


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 


All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.


Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 




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Job Posting: 846230

Posted On: Sep 18, 2021

Updated On: Sep 18, 2021