Principal Associate, Cafe Brand Marketing Strategi

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R121833


802 Delaware Avenue (18052), United States of America, Wilmington, Delaware


Principal Associate, Cafe Brand Marketing Strategist


Capital One's Awareness & Storytelling team is looking for a talented, strategic, proactive and results-focused Principal Associate, Cafe Brand Marketing Strategist to join our team. The Awareness & Storytelling team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing best-in-class marketing. Just as Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online, Awareness & Storytelling is taking bold steps to establish Capital One as a differentiated financial partner of choice on a national scale.


This is an exciting time to join Capital One and our team. Capital One is consistently ranked on several Best Workplaces Lists, including Fortune's "100 Best Companies to Work For." Our Cafe Brand Marketing team has a compelling opportunity to deliver Banking Reimagined experiences to more people, helping them to know Capital One on a deeper level and leading them to want to put Capital One at the center of their financial life.


Your Role:

We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel campaigns. If you're a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Principal Associate, Cafe Brand Marketing Strategist position.


This role will develop marketing strategies for social media-led campaigns that can be integrated across other digital marketing channels such as display and email. The ideal candidate will be able to think about not just the planning of a campaign, but the measurement and optimization of it, balancing the analysis of individual channels and building the internal narrative about campaign performance. Additionally, this role requires collaboration with other marketing strategists within our Awareness & Storytelling team, and partnership with multiple other stakeholder groups such as Enterprise Social, Corporate Communications/Public Relations, Research/Insights and Marketing Analytics.


Key Responsibilities:


Lead the ideation, and collaboration to deliver integrated, multi-channel, marketing campaigns to drive key brand equities and brand affinity


Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact


Partner with cross-functional teams including brand, business, creative, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies and channel plans that establish Capital One Cafes as centers of well-being


Lead ideation of disruptive marketing strategies and best-in-class social media marketing to reinforce Capital One's unique value proposition


Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions


Author sound campaign and creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels


Translate and communicate business intent in a directive manner that partner teams can act on


Champion and adhere to risk management processes and policies


A great candidate is:


Experienced in brand strategy, multi-channel integrated marketing campaign strategy and content development.


Experienced in marketing across the full funnel, with expertise in the brand awareness and consideration space.


Experienced in working effectively with many stakeholders and cross-functional teams


Confident presenting formal recommendations to senior decision makers


Excited by the challenge of influencing & collaborating with various partners of all levels to deliver... For full info follow application link.


Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 


All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.


Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 




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Job Posting: 842042

Posted On: Sep 08, 2021

Updated On: Oct 12, 2021