Global Customer & Marketing Intelligence Leader

at DuPont in Wilmington, Delaware, United States

Job Description

Shelter Solutions :

DuPont Water & Protection?goals are simple, even when the science isn’t. Protect workers and first responders. Keep homes warm and dry. Purify the essentials of life.?DuPont develops solutions that protect and enhance lives. Our expertise spans high-performance fibers and foams, aramid papers, non-woven structures, water purification technologies, and protective garments.?

The Shelter Solutions Business, part of DuPont Water & Protection, is comprised of the Corian® Design and Performance Building Solutions businesses and is a global leader in innovative construction solutions with over $1.5 Bn in revenue and 1100 employees. The business is designed to deliver solutions to both the interior and exterior of a building that enhance the performance and beautification of shelters across the globe. The Shelter Solutions business combines globally-recognized brands under one business – Great Stuff™, Great Stuff Pro™, Froth-Pak™, Styrofoam™, Tyvek®, Corian® Design, and others. The business has 13 manufacturing sites, with locations in the US, Canada, Europe and Asia.

Job Overview :

The Global?Customer & Market Intelligence Leader is responsible for developing defining and tracking strategic market, competitor and customer insights that drive the strategic decision making behind the expansion of Shelter’s competitive advantage in the global construction industry. In this role, you?will:

+ Enable the functional leaders tosize and evaluate potential growth opportunitiesassessing market requirements and attractiveness,as well as fit with?Shelter?technologies and capabilitiesutilizing analytical tools

+ Identifyand share key market insights with theorganizationto better inform the competitive landscape, market trends and M&A activity and

+ Lead in forming acustomeranalyticsand insightscapability acrosstheShelterbusinessto informand optimizethedelivery of differentiated customer experiences that win customers.

Working with the Global Strategy & Growth, Regional Commercial and Digital teams, this role will ensure that the business converts actionable insights into knowledge and successfully develops short- and long-range strategies and action plans.

The successful candidate will:

+ Combineresearch methods,analytics and insights to directly influence business strategyincludingproduct design, pricing,customer experience,marketing investmentsand go to market strategy…and more!

+ Lead data-driven efforts andsupport keyinitiatives focused on core, adjacent and new markets for outsized growthbyproducingresearch, analysis and key insights on industry and macro trends

+ Bridge human-centered and evidenced-based research approachestounderstand people’s interactions withbrands,products, services and technologyto shapetheideal customer experience

+ Leverage curiosity to discover what consumers/customerswant, why they want it and how we can influence them through immersive exploration, in-depth analysis andsolidresearchmethod/tools

+ Collaborate with key functional leaders on long-termcustomersegmentation,brandmanagement,personarefinement &enhancement,productlinevaluepropositiondesign &evolution, andstrategicmarketingcommunicationscampaigndesign.

+ The key to your success will be your ability to build on and combine soft skills with analytical skills to convey research findings and drive action with business partners across levels and functions

Key Responsibilities:

Competitive Intelligence:

+ Monitor top Shelter competitors to understand financial performanceand key strategic actions, including innovation and M&A

+ Analyze US maritime imports usingDatamyneto verify competitors’ strategiesfor targeted companies

+ Createmonthly and quarterlyexecutive levelcommunications (Line of Business, Investor Relations and Operations reviews)

Market Intelligence :

+ With functional leaders, conducttargetedqualitative and quantitative marketing research projects, using primary and secondary research methods, to assess, measure, analyze, and report on gaps / opportunities in Shelter’s ability to deliver to customer expectations in key markets

+ Negotiate vendor contracts, manage relationships, and be the subject matter expert for market intelligence sources (i.e.,Naviga, John Burns, Dodge, CRC, HIRI,Hanleywood, etc.)

+ Identify new market opportunities based on brand positioning and dynamics, competitor brand evaluations and robust segmentation

+ Within defined hunting grounds, develop thorough assessments of select corporations to ensure strategic fit with the inorganic pipeline

Customer Intelligence:

+ Internally represent the “voice of the customer” to inform CX strategy and digital design across multiple businesses, personas and geographies

+ Apply behavioral science and research practices to surface actionable insights – clearly articulate the why’s behind customer behaviors and uncover the unmet needs of customers / partners / consumers

+ Work with management and cross-functional teams to build a deep understanding of customer’s goals, attitudes, motivations, drivers, detractors, pain points, etc.

+ Be the ongoing steward of customer personas and journey maps (current state and future state) to ensure they are living documents leveraged across teams and projects

+ Ensure that data and insights are the foundation of how we “go to customer” in order to exceed expectations

+ Demonstrate insights through data visualization, storytelling and engaging presentations to facilitate deep customer understanding and application within business teams

+ Assess impact of key CX investments on customer satisfaction, advocacy, loyalty

+ Collaborate with external partners and the internal Advanced Analytics team to build and optimize analytic capabilities and predictive models taking into consideration behavioral and transactional data

Capabilities :

The position requires a highly qualified, analytical and strategic thinker with strong business acumen, data analysis skills and a background with B2B and B2C businesses. The following capabilities are critical to the success of the Global Customer & Market Intelligence Leader:

Executing for Results:

+ Fact-based with a data driven, analytical approach to identifying opportunities and solving problemswithout bias

+ Self-motivation and initiative to prioritize work and perform the job with minimal supervision

+ Conveys a sense of urgency and drives issues to closure

Strong Business Acumen :

+ Ability to quickly penetrate business issues, identify insights, and develop creative ways to execute behindtheinsights (as many times,the industry “norms” are the barrier to activate)

+ Functionally broad, technically competent, and commercially oriented. Exposure to a breadth of non-commodity industries and business models, includingsoftware and digital technology

+ Quickly grasps key business drivers to unlock value in new and existing markets

Strategic Agility :

+ Ability to prioritize and deliver results onmultiplekey priorities in a constantly evolving environment. Experience to know when to react quickly or hold for a systemic solution

+ Ability to quickly understand unfamiliar markets through primary /secondary research and analysis

+ Has a high level of intellectualcuriosity

+ Demonstrates learning agility and is open to exploring areas where there are no right answers

Relationships and Influence:

+ Demonstrated ability to influence across and up through organizations for influencing and affecting strategy and decisions to improverevenue and loyalty

+ Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.

+ An ability to inspire trust through compelling, powerful charisma, passion in his/her beliefs, and

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Job Posting: JC190112954

Posted On: Aug 24, 2021

Updated On: Oct 06, 2021