Manager Marketing - Database and Analytics

at Lumen in Dover, Delaware, United States

Job Description

About Lumen

Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.

The Role

The Manager Marketing – Database and Analytics owns and manages the marketing database, including all its data, processes, and hand-off points. Maintains and improves the quality of the marketing dataset through the development of automated processes and managing manual cleansing processes. Manages the dataset, including matching fuzzy data from different sources against the existing marketing database, refreshing and renewing of segmentation, tiering, profiling, job functions, contact data, and ensuring all scores and models remain up to date. Automates and optimizes data pipelines across platforms and ensures that data architecture is streamlined to easily hand off data to internal/external parties.

The Main Responsibilities

+ Manage a marketing database, including working with large data sets, segmentation, organization, data cleansing, data planning, analytics, reporting, data governance, and data management. Maintain and update data governance practices, including building automated and manual processes using defined business rules, documentation, and communication of updates to the wider marketing team, Corporate Strategy, the Finance team, and IT Application Owners

+ Manage API data ingestion and data pipeline optimization across platforms.

+ Create an internal API data layer to other locations or platforms.

+ Produce, automate and maintain marketing-specific reporting, processes, and analysis. Builds processes and performs analysis producing and incorporating reports from multiple different departments and data sources.

+ Regularly communicates with the wider marketing team and aligns with the financial intelligence team and network access team, taking full ownership of developing policies, gathering requirements, and translating business requirements in order to build reports, interpret and present data, and providing ongoing support.

+ Responsible for maintaining quality reference data in Oracle/Hadoop/similar by performing operations such as cleaning, transformation, and ensuring Integrity in a relational environment.

+ Initiate a lot of fine-tuning mechanisms to tune the database as well as the queries to complete a set of given jobs or tasks in optimal time.

+ Develop a central reference data system for the downstream applications.

+ Manages a team of Data Engineers; aligns and creates goals to support key marketing initiatives and further matures the data engineering practice.

What We Look For in a Candidate

+ Management experience 3+ years

+ Experience managing a marketing database, including skills in handling company and contact datasets and data flows.

+ Experience in communicating clearly with non-technical customers.

+ Experience with API’s both on data ingestion and building a micro services layer.

+ Proven skills and experience with Oracle (which uses the T-SQL ANSI/SQL development standards) specifically DDL and DML statements, Linked servers, open query, and dynamic queries, and fuzzy matching is desirable.

+ Proven skills and experience in Hadoop (Hive and Impala). Snowflake a plus

+ Experience with Python and R is desirable.

+ Experience with Oozie and Putty is preferable.

What to Expect Next

Based on your job application information you may be given the opportunity to complete a video interview immediately after applying. This will include a set of questions for you to record a response to in addition to Game Challenges. Completion of this video interview is a requirement in order to be considered for our open position. Now not a good time? No worries, we will also send you an email with a link to complete the video interview. We strongly recommend that you complete this within 5 days of your application date.

Requisition #: 256362

EEO Statement

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.


The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Salary Range

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This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. ( We’re able to answer any additional questions you may have as you move through the selection process.

As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (

Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.

Salary Range

Salary Min :


Salary Max :


This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job’s location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.

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Job Posting: JC189948236

Posted On: Aug 13, 2021

Updated On: Oct 28, 2021