at Citizens Bank in Dover, Delaware, United States
Are you a social media and digital expert who understands the power of effective communication? Do you have passion for partnering with other creative multi-disciplined communications and marketing professionals? Would you enjoy developing and executing social media strategies that strengthen corporate reputation internally and externally? In this role the Social Media Manager will support the development and execution of our enterprise-wide social media strategy to enhance our reputation with internal and external audiences. Reporting to the Social Media Director, this role works closely with peers throughout the company including various business areas and marketing teams to align goals, ensure cohesion and drive integration. The ideal candidate will bring social media and digital expertise and experience to the organization and will thrive in a fast-paced environment.
Key responsibilities include: • Oversee day to day operations of social media platforms to ensure strong coordination, improved awareness and experience • Support the oversight of multiple editorial calendars to ensure enterprise alignment with an eye for identifying stories and curating content • Manage Social Care and problem resolution experience and provide support at critical points in time, some nights and weekends may be required • Enhance and oversee Social Advocacy strategy to boost awareness and engagement • Execute on effective social media strategies to strengthen the brand • Collaborate with cross-functional internal and external partners to align integrated campaigns and initiatives • Keep team on top of best practices and emerging trends that improve customer experiences to positively impact business outcomes • Develop and nurture key partnerships across the organization in order to influence at multiple level • Leverage analytics to gain customer and channel insights and optimize social media programs • Responsible for budget and spend management within social media distribution platform • Coach a team of social media community managers
• 7+ years of communications and/or marketing experience • 5+ years of hands-on social media experience including content development, distribution and/or management • Knowledge of and/or experience using social media management systems like Sprinklr, Spredfast, Salesforce or HootSuite • Social media enthusiast and independent user of multiple social platforms (Facebook/Facebook Stories, Twitter, Instagram/Instagram Stories, Pinterest, LinkedIn, YouTube, etc.). • Ability to work in a fast-paced environment while coaching others, successfully managing multiple programs at any given time • High attention to detail, especially with regards to grammar, voice, and tone. • Strong verbal, writing and presentation skills; able to interact and influence at an executive level • Self-starter, with the ability to think on feet and show excellent judgment. • Demonstrated knowledge of the digital content distribution landscape • Paid social media distribution • Strategic mindset and approach, ability to see the big picture • Ability to work in fast-paced environment with competing priorities, successfully manage multiple projects at once and ability to work well under pressure • Vendor/agency management experience • Must have excellent interpersonal and communicative skills, as well as demonstrate sound leadership and decision-making ability • Be proactive, reliable, responsible, and accurate with an attention to detail. • Experience working in a regulated space a plus Education:
+ Bachelor’s Degree in Communications, Marketing or relevant work experience
Hours and work schedule
Hours per week: 40
Work schedule: 8:00am-5:00pm, Monday – Friday
This position is not available in Colorado.
Why Work for Us
At Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.