Senior Associate, Content Marketing Strategist

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R111686


Center 1 (19052), United States of America, McLean, Virginia


Senior Associate, Content Marketing Strategist


Capital One is seeking a talented Sr. Associate, Content Marketing Strategist to join its Awareness & Storytelling team, which is on an exciting journey to build a nationally recognized Bank brand. The team plans, develops and executes marketing strategies for new prospects as well as existing customers, whether they choose to interact in our local branches, Capital One Cafes or digitally.


We always think Customer first, helping customers bank better, simplify their lives and join them on their journey through all the seasons of their financial lives. Our challenge is to stand out in a sea of sameness among financial institutions, by delivering a world class experience through the entire customer lifecycle. This role makes a direct impact towards this goal.

The Sr. Associate, Content Marketing Strategist will work with our content creation teams to support showcasing the Cafe Experience across a variety of digital and social channels, with a particular emphasis on YouTube channel management and reporting. In addition to being versed in best practices when it comes to social media and video optimization, this person will also be a strong content creator who can produce impactful long form copy for Capital One owned channels and Social platforms like Facebook, Instagram and Twitter, as well as identify and pitch stories to help drive premium storytelling.


Additionally, the Sr. Associate, Content Marketing Strategist will partner with key stakeholders to research and leverage trending topics across our Customer and Ambassador populations, helping develop meaningful storylines that bring more depth to our long-form content.


Key Responsibilities:


Help program long-form and short-form Cafe Social storytelling prod


Research subjects and find parallels within our editorial calendar with trending and relevant news topics


Manage internal production calendar and find alignment amongst stories through our Cafe Ambassadors and partner teams


Develop support copy and articles to compliment video and photography


Build internal buy-in by partnering with internal communication partners


Coordinate with external partners on the delivery of assets


Proofreading and quality control


Keep up to date on trends and report back research


Track and report on content created by competitors and throughout the financial industry


Ideal candidate will have the following skills:


Highly effective communication and storytelling skills, both written and verbal


Have a basic understanding of documentary video production in order to effectively communicate with partner teams and help out where necessary with coordination


Detail-orientated with strong project management and prioritization skills, managing multiple projects, stakeholders and deadlines effectively


Able to work autonomously and navigate ambiguity


Solid analytical thinking and problem-solving capability


Ability to deal with high pressure situations and tight deadlines


Basic Qualifications:


Bachelors' degree or Military experience


At least 3 years of experience in digital journalism or content marketing


At least 3 years of YouTube channel management experience


At least 3 years of managing social media for a brand to include Facebook, Twitter, Instagram and LinkedIn


At least 1 year of SEO experience


Preferred Qualifications


Knowledge of paid marketing is a plus


Proven ability to manage complex projects and coordinate with cross-functional teams to deliver results in a fast-paced, deadline oriented environment


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.


Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 


All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.


Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 




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Job Posting: 826569

Posted On: Jul 25, 2021

Updated On: Aug 24, 2021