at Capital One Services II, LLC in Wilmington, Delaware, United States
Job ID: R110810
1750 Tysons (12023), United States of America, McLean, Virginia
Marketing Technology Manager
Capital One's Retail Bank has risen up the banking league tables, capitalizing on industry-leading products and a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team has been transforming into a customer-backed, data-driven, digital-first and efficient Modern Marketing function to unleash Capital One Bank's growth potential. Our team is made up of a diverse and talented group of Marketeers, Business Analysts, Marketing Technologists, Data Analysts, Data Scientists, Program Managers, Process Managers, Designers-all working together to create highly relevant and engaging marketing experiences.
The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management.
About the role:
We are looking for a Marketing Technology Manager who is a hybrid professional that offers a blend of Marketing, Technology and Product Ownership skills. They are imaginative, collaborative, and driven about innovating, launching and advancing great marketing capabilities and experiences. As a MarTech Manager, you'll lead nimble cross-functional teams of marketing technology associates, data analysts and project managers who share your passion and drive for solving human and business problems with data.
Own, run, enhance and/or transform one or more Marketing Technology capabilities
Serve as the champion within the Marketing organization for their capability
Leverage agile routines to define, estimate, prioritize and plan the work bodies for their capability workstream, and be able to paint a clear picture of the roadmap of features/enhancements and provide transparency of progress along the way using tools like Jira
If the need to replace a capability arises, is able to establish clear and detailed requirements; evaluate build vs buy choices from Industry for fit against technical, functional and cost dimensions; and work with technology teams to implement the chosen path
Ensure new launches go smoothly across the various stages (testing, launch, burn-in period, etc) and conduct retros to continually improve outcomes
Continually assess how our marketing teams use the capabilities and find ways to improve Marketer experience and efficiencies
Measure the impact of their workstream and implement measures to improve the impact profile of their workstream on the marketing bottomline
Ensure the capability set under their care is well managed from a risk profile stand point and has the right monitoring/alerting/response procedures in place
Collaborate with other product owners across Bank MarTech to ensure their capability effectively integrates with the broader Martech ecosystem
Continually advance the test and learn experimentation agenda for their capability
As applicable, mentor and grow associates on the team and elevate their MarTech and professional expertise.
To be successful in this role, candidates must have the following competencies:
Ability to serve as a crucial bridge between Marketeers and IT. The person in this role will liaise within the marketing function of a business, elicit and then translate marketing needs to a technology implementation to deliver on marketing goals
Marketing chops: Has a working understanding of Marketing functions and in particular the role that data and technology play in powering those functions. Functions include: Campaign lifecycle and workflow, Email Marketing, Cross-channel Journey orchestration, Web Experience delivery, Search Engine Marketing, Customer Data Management, Display Marketing, Social marketing,... For full info follow application link.
Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.
All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.
Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.