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Event Specialist Lead

at Advantage Solutions in New Castle, Delaware, United States

Job Description

Summary

Full Time Event Specialist Lead

We are looking for a dynamic Full Time Event Specialist Lead to inspire our demonstrator team to thrive in the field! Our Event Specialist Lead works with new people and helps the team educate consumers, increase sales and boost brand awareness. As an Event Specialist Lead, you will be expected to create a memorable experience for consumers and lead by example to promote consumer engagement during in-store demonstrations.

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What we offer:

+ Full-Time Benefits (Medical, Dental, Vision, Life)

+ 401(k) with company match

+ Training and Career Development

+ Generous Paid Time-Off

Responsibilities:

+ Set up event, break down, product preparation and sampling during in-store demonstrations

+ Engage the consumer by creating brand awareness and enthusiasm

+ Study product materials to develop product knowledge

+ Review event schedule

+ Complete call reports, timesheets, and on-going training

+ Calls with supervisor/others as needed

Qualifications:

+ High School Diploma preferred or equivalent job-related experience

+ Experience in event marketing, demonstrations, sales, brand promotion or retail/grocery

+ Stand comfortably for up to 6 hours a day

+ Able to work independently and as a motivated team player

+ Excellent communication skills and customer focus

+ Daily internet access and smartphone required

+ Must be 18 years or older

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

Consistent with the role of an Event Specialist (ES), the Lead Event Specialist generates excitement, customer engagement, brand awareness, and increased product sales through conducting event demonstrations; and is responsible for physically preparing, maintaining, and cleaning the demonstration area (including physically assembling and otherwise setting up and later breaking down the demonstration cart); actively marketing the product being demonstrated by physically approaching nearby shoppers to gain their attention and interest; preparing (e.g., cooking) and providing food or beverage samples or otherwise demonstrating the product to those shoppers who are successfully drawn in; and reading program materials as assigned to be able to conduct informed product-related discussions with consumers.

The Lead Event Specialist’s Lead Responsibilities will include assisting the Club Supervisor, District Manager, or Market Manager (collectively, “Manager”) with additional tasks pertaining to event operations such as providing breaks for other ES’s, ensuring demos execute as scheduled, and any other activities deemed to be outside the standard ES job description and as expressly assigned/requested by the Manager.

Essential Job Duties and Responsibilities

Conduct demo event for approximately 5 ¼ hours (or as otherwise designated by management)

+ Prepare cart for demo within the execution area by pushing cart from storage area, carrying appliances, retrieving product, and setting-up the appropriate product and materials for demonstration.

+ Get out in front of and move around cart area to approach customers within 10 feet of cart

+ Engage customers in a professional and memorable manner which generates enthusiasm for the product and the event and helps create a positive shopper experience

+ Educate the consumer about the products, create brand awareness, and drive product sales

+ Prepare product samples using demo equipment such as sharp knives, cooking appliances, and other food preparation tools

+ Offer product samples to consumers

+ Keep cart adequately stocked with samples, ingredients, and products for purchase, obtaining items from locations throughout the store as needed

+ Maintain the area surrounding the demo in a safe and clean condition

+ Break-down and clean-up after demonstration by sanitizing and disassembling the cart, returning appliances and equipment, and washing the utensils and cookware.

Set up event within approximately 15 minute period

+ Push cart weighing up to 52-74 lbs. a distance of 150-300 feet from storage area to event execution area

+ Carry appliances/equipment weighing up to 20 lbs. a distance of 5-10 feet

+ Retrieves product and supplies (requires lifting up to 20 lbs., reaching overhead; and carrying up to 20 lbs. for a distance of 5 feet)

+ Assemble cart and construct/set-up/display Point of Purchase materials, insert price signs, display product information, and lift signs up to 5 lbs.

+ Set up and display product/materials on cart

Break down and clean up event within approximately 15 minute period

+ Clean-up and sanitize cart

+ Disassemble cart

+ Push cart weighing up to 52-74 lbs. a distance of 150-300 feet from event execution area to storage area

+ Return appliances/equipment by carrying items weighing up to 20 lbs. a distance of 5-10 feet

+ Wash utensils and cookware

Perform administrative work

+ Study product materials to develop product knowledge

+ Review event schedule

+ Complete call reports

+ Attend trainings

+ Check voice mails and emails

+ Participate in scheduled calls with Supervisor/others as needed

Lead Responsibilities when expressly assigned/requested by Manager

+ Arrive one hour prior to event

+ Locate and prepare event kits

+ Move carts out onto the floor

+ Conduct team huddle prior to start of events to include discussion of day’s activities and management requests

+ Assist with covering breaks for other ES

+ Ensuring demos execute as scheduled

+ Print price tags

+ Assist in keeping the demo area clean and sanitized.

+ Assist in the set up and merchandising of Video Cart demos

+ Serve as point of contact for store management

+ Communicate operational matters to Manager or Field Engagement Trainer as needed (e.g., no-shows, successes, opportunities for improvement)

+ Additional supporting activities not included in the standard ES job description.

+ Conduct higher level product demos

+ May actively participate in interviews (but not responsible for hiring decisions or recommendations)

Supervisory Responsibilities

Direct Reports

- This position does not have supervisory responsibilities for direct reports

Indirect Reports

- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements:

- Travel and Driving are not essential duties or functions of this job

Minimum Qualifications

Education Level: (Required): High School Diploma or GED or equivalent experience

Significant experience in event marketing, demonstrations, sales or retail/grocery is highly desirable

Skills, Knowledge and Abilities:

• Strong verbal communication skills

• Reading comprehension

• Active listening

• Ability to understand and apply new information, procedures or principles to perform job duties

• Ability to understand and follow specific instructions and procedures

• Ability to complete multiple duties with accuracy shifting form one to another with frequent interruptions

• Time management

• Detail orientation

• Basic computer skills to enter and locate information, including familiarity with Word, Excel and Internet usage

• Teamwork

• Excell

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Job Posting: JC188565247

Posted On: Jul 25, 2021

Updated On: Sep 29, 2021