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Lead Analyst, Analytics

at ICF in Dover, Delaware, United States

Job Description

Working at ICF Next

Working at ICF Next means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF-together for tomorrow.

@ ICF Next,?we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Who we’re looking for:

A Lead Analyst, Digital Analytics to?be part of our growing analytics Shared Practice Area. This person will be an integral member of our team conducting digital analysis to inform client learnings, measure performance and improve the digital analytics capabilities within our firm. The Lead Analyst will leverage best-in-class analytics tools and methodologies to ensure we provide efficient, scalable and insight-oriented digital solutions for our clients.

This role is remote to start and will provide flex work opportunities based out of in our LA, Richmond, or Minneapolis locations when offices reopen.

Responsibilities:

+ Develop and present digital analytics analysis reports focused on improving usability, effectiveness and conversion on client sites.

+ Work with client stakeholders to identify and measure digital objectives, priorities and key performance indicators (KPIs).

+ Storytelling. You will derive insights from digital data and analytics reports, and tie those back to big picture strategy.

+ Serve as a mentor, coach, trainer and thought-leader for both internal and client analysts.

+ Lead technical web analytics implementations, including implementation plan, technical requirements and design, and documentation of variables, account configuration, and data collection mechanisms/code.

+ Support necessary QA measures including test and debug of web-analytics solutions using a variety of tools such as scanners and packet sniffers, as well as an understanding of JavaScript.

+ Run, update and build intuitive, analytically driven reports using online web-analytics solutions and advanced analysis and reporting tools such Tableau, R and Python.

+ Conduct in-depth analyses of client clickstream/traffic patterns and digital marketing activities to uncover insights and provide direction on user experience and marketing efforts.

+ Facilitate both company and client resources to efficiently manage digital analytics projects.

Education and minimum qualifications:

+ Strong analytical and technical thinker, with demonstrated ability to seamlessly pivot between high-level, strategic activities and detailed, quantitative analytical tasks.

+ 8+ years of web analytics experience using Adobe Analytics and/or Google Analytics industry-leading analytics platforms.

+ 3+ years experience using paid media platforms such as (DoubleClick, TubeMogul), DMPs (Adobe Audience Manager, BlueKai), social listening platforms (Synthesio, Sysymos), social media performance (Facebook Insights, Twitter Analytics), tag management systems (Launch, GTM).

+ Demonstrated knowledge of and experience with web analytics implementation and configuration practices, including tagging design, tag management solutions, product integrations, HTML JavaScript and CSS.

+ Exceptional presentation skills, including proven success with executive presentations that requires taking complex data sets, and boiling down into meaningful and understandable visualizations, insights and recommendations (e.g. presenting a narrative or story rather than data).

+ Strong communication skills (written & presentation), with experience presenting to broad audiences in person and virtually.

+ Bachelor’s degree required, technical or quantitative programs preferred.

Preferred additional experience:

+ Experience with Adobe Target

+ Adobe Certified Expert for Adobe Analytics at Developer or Architect level

+ Experience leading a small team of analysts

+ Experience in a consulting/agency environment

+ Knowledge of User Experience, SEO, and Digital Marketing practices and tools for leveraging data from each

+ Direct experience with A/B, multivariate testing and personalization tools

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Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF-together for tomorrow.

We can only solve the world’s toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .

Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email icfcareercenter@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law (https://www.eeoc.gov/sites/default/files/migrated\files/employers/poster\screen\reader\optimized.pdf) and Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\English\unformattedESQA508c.pdf) .

DC Remote Office (DC99)Need help? We’re here:ICFCareerCenter@icf.com

About ICF

ICF (NASDAQ:ICFI) is a global consulting services company with over 7,000 full and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.

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Job Posting: JC188474758

Posted On: Jul 24, 2021

Updated On: Sep 23, 2021