Senior Manager Marketing Automation & Capabilities

at American Express in Dover, Delaware, United States

Job Description


Acquired by American Express in 2020, Kabbage is a leading FinTech company changing the way small businesses manage their cash flow. Applying automation and real-time data, Kabbage provides small businesses a suite of integrated cash-flow technologies from flexible lines of credit, digital business checking accounts, fast payments and predictive business analytics. Now with the powerful backing of American Express, Kabbage can offer millions of small businesses the opportunity to access digital tools to help them grow bigger, lasting companies. While we’ve received numerous awards and recognition-such as Entrepreneur’s Top Company Cultures, Inc Magazine’s Top Private Companies, GlassDoor’s Best Places to Work, and Forbes FinTech 50-it is our people, our culture, and our leaders that make Kabbage such a great place to work.

At Kabbage, we strive to be the place where a diverse mix of talented people want to come, to stay, and do their best work. Our commitment to diversity and inclusion is reflected in our people, our partners, and our customers. We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other wonderful characteristics that make us different.

Location: Atlanta Location (18052-730 Midtown Office Bldg) as primary, and New York as secondary.

Cost center: 1223.052.184

You Lead the Way. We’ve Got Your Back.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible – and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

Your mission:

Drive marketing personalization, automation, and data capabilities for Kabbage, serving as the marketing owner for Salesforce Marketing Cloud.

What you’ll be doing:

1. Partner with product, engineering, and marketing teams to define and deliver on marketing & servicing email data needs for new Kabbage product or feature launches

2. Advance our capabilities, including enabling push notifications and customer marketing contact preference management

3. Be the Salesforce Marketing Cloud (SFMC) expert for the team: oversee campaign and triggered journey building, maintain attribution and QA standards, manage email deliverability

4. Identify gaps in our marketing automation and operations today. Discover, champion, and prioritize new tools and opportunities

What we’re looking for in you:

+ Proactivity: you take ownership, lead initiatives independently, and are persistent

+ Understand impact and business outcomes: you constantly assess your work and your requests to balance agility with scalability

+ Flexibility/Adaptability: you adjust quickly to changing priorities and conditions; you cope effectively with complexity and change

+ High standards: you strive for flawless execution, and you have an eye for detail

+ Curiosity: you ask questions, love learning, and challenge the status quo


What you should have:

+ Deep hands-on experience with Salesforce Marketing Cloud, or comparable experience with a similar ESP that integrates with Salesforce

+ Basic understanding of SQL and HTML/CSS

The Kabbage Advantage

At Kabbage, we think our people are awesome, so we created the Kabbage Advantage-our way of being awesome right back. We offer competitive benefits including generous PTO and exceptional health coverage options, including 6-months parental leave. Our colleagues enjoy a dynamic work environment professional development courses and wellness programs.

While our perks and benefits are generous, the people are actually what make Kabbage great. Kabbagers are curious, creative, and resilient. We are proactive, productive, and problem solvers. And we don’t do it alone. At Kabbage, you will find humble individuals who work hard to communicate effectively and work collaboratively.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law.

Job: Marketing

Primary Location: United States

Other Locations: US-Georgia-Atlanta

Schedule Full-time

Req ID: 21016445

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Job Posting: JC187812477

Posted On: Jul 15, 2021

Updated On: Sep 29, 2021