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Marketing Workflow Management Product Owner

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R113481

 

1750 Tysons (12023), United States of America, McLean, Virginia

 

Marketing Workflow Management Product Owner

 

The Retail Bank Marketing team is looking for a seasoned Product Owner to establish the vision and roadmap for our ecosystem of Marketing workflow management capability, and help us integrate our Modern Marketing ecosystem.

 

Supporting a modern marketing transformation in a growing business division

Capital One's Retail Bank has grown by leaps and bounds in the last couple of years. The Bank has risen up the league tables in deposits and checking relationships, capitalizing on industry-leading products and a unique challenger brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team has been on a two-year journey of transformation into a digital-first, intelligent marketing function to unleash the business's growth potential. Our ~150-person team is made up of analysts, marketing strategists, MarTech product managers, data scientists, designers, project managers and process managers-all working together to create the marketing experiences that will drive more and more customers to Capital One Bank.

 

Enabling a workflow that balances risk management with marketer efficiency

The Consumer Bank Marketing Technology team is committed to reimagining and simplifying how our marketers design, create, activate, measure and optimize tailored marketing to our customers/prospects across multiple channels. This role sits at the intersection of our MarTech orchestration platforms, our campaign governance process and our campaign delivery teams in that it will own the ecosystem vision and development of the core workflow and marketing asset management tools that enable our campaign teams to seamlessly develop the campaign intent and creative assets delivered to various channels via our MarTech infrastructure. These workflow and asset management tools are critical systems of record whose data is used to demonstrate consistent and compliant process adherence whenever Bank Marketing is audited.

 

Key responsibilities

 

Develop a comprehensive understanding of how our marketing teams use different tools and platforms to communicate and market, and uncover unmet and emerging needs that could be solved through improved workflow and tools

 

Internalize and incorporate our risk management and audit-readiness requirements into the product vision without compromising usability or efficiency

 

Collaborate with product owners across Bank MarTech to develop solutions that effectively integrate with the broader Martech ecosystem and advance the mission of intelligent content experiences

 

Look for and prioritize "quick wins" to balance longer-term roadmap, enabling us to make incremental improvements to the platform that will deliver immediate value to customers and increase satisfaction in the short term

 

Based on market trends, internal business needs and enterprise alignment, develop a vision for how an enterprise creative library platform can integrate with our workflow tools, and chart the course for incremental delivery in the product roadmap

 

Work closely with engineering and design teams, as well as external vendors, to plan and coordinate initiatives to deliver on the vision

 

Meaningfully drive and measure value of asset and workflow management solutions and persuasively tell the story to senior leaders

 

Successful candidates will excel in the following areas:

 

Roadmap planning - Ability to develop a clear vision for the capability area, eloquently articulate the case for your vision, and chart the course to get there

 

Product ownership and delivery - Experience in establishing clear and detailed solution requirements; evaluating industry solutions for fit against technical, functional and cost dimensions; and working with agile oriented technology teams to implement vendor sourced solutions or custom solution design and development

 

Tech and Platform savvy - While this role is not meant to be hands-on in the technology, this Product Owner should understand... For full info follow application link.

 

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 

 

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

 

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 

 

 

 

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Job Posting: 818387

Posted On: Jun 30, 2021

Updated On: Jul 30, 2021