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Global Display / Programmatic Media Specialist

at Zoom in Dover, Delaware, United States

Job Description

The Global Display/Programmatic Media Specialist will manage and grow the international and domestic programmatic channel for Zoom. Main responsibilities include managing existing vendors while testing/on-boarding new ones, as well as buying, planning, executing, optimizing and reporting on global display media. This position will also play a major role in determining the optimal ad tech stack for Zoom.

Responsibilities

+ Manage programmatic display advertising campaigns including creative, targeting and budget management globally for Zoom

+ Create and analyze reporting which includes (but not limited to) bids, device, audience segments, geo and demo targets, creative, etc.

+ Build programmatic performance media reports that are shared across teams and within marketing

+ Participate in team meetings and brainstorms, and be on top of programmatic trends, acting as a subject matter expert

+ Partner closely with cross-functional teams such as Web Marketing, Integrated Marketing, Customer Marketing and Brand/Advertising to drive best practices, identify testing opportunities, and develop testing roadmaps

+ Contribute to creative strategy with internal design resources to create and test new creative constantly.

+ Project manage complex work streams and initiatives across marketing objectives. Can build out internal procedures and policies as needed.

Requirements

+ BA/BS degree, excellent written and verbal communication skills

+ 2+ years of experience in performance paid media with an emphasis on display/programmatic media

+ Familiarity with programmatic/RTB platforms such as Google Marketing Platform, The Trade Desk, etc.

+ Familiarity with advertising on LinkedIn, Facebook, and other social networks

+ Data-driven with strong attention to detail when planning and executing marketing programs.

+ Self-starter/scrappy mentality, comfortable managing multiple projects simultaneously in a fast-paced startup environment.

+ Ability to work in a team environment as well as independently

+ Advanced Excel skills are a must.

+ Experience with SFDC & marketing automation (Pardot, Marketo, etc) a plus.

+ Experience on B2B / SaaS marketing teams targeting an ITDM audience also a plus.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone’s perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Explore Zoom:

+ Hear from our leadership team (https://urldefense.com/v3/\\https://youtu.be/7i2o\tszj5g\_\;N\9bFG2WvSVHNjvQfjuOpRN\CRuOAVcjK-OUBF5KymSi-XOFAnfRCVoBcyNhxGRFJi6P$)

+ Browse Awards and Employee Reviews on Comparably

+ Visit our Blog (https://blog.zoom.us/category/company-news/)

+ Zoom with us!

+ Find us on social at the links below and on Instagram (https://www.instagram.com/zoom/)

Zoom helps people and businesses stay connected so they can get more done together. We’re the go-to communications platform for small and large businesses alike, and growing rapidly with employees working to deliver happiness across the globe. We’re also proud to have a positive social impact by enabling continuity for educational institutions, governments, the healthcare sector, and many other essential industries.

From meetings, chat, and phone, to webinars and online events, companies trust Zoom to power all their communication needs. Our secure, reliable, video-first cloud platform offers a frictionless experience that is simple to manage, delightful to use, and friendly to build on.

Our core value is Care. To show our employees we care about their happiness and recognize their value, we employ above-market and progressive compensation programs. We believe this is achieved by analyzing total direct compensation holistically. We offer all employees equity, allowing them to become owners who are vested in and benefit from the long-term success of the company.

Our CEO, Eric S. Yuan, founded Zoom in 2011 as a video-first communications platform focused on delivering happiness to customers worldwide. We’re proud to be a recognized Leader in the 2020 Gartner Magic Quadrant for Meeting Solutions and Unified Communications as a Service, winner of the 2020 Forbes Cloud Computing Awards for Best Product, winner of the Frost & Sullivan 2021 Connected Company of the Year award, and a Leader in the IDC MarketScape for European Collaboration Tools for Education, 2020.

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Job Posting: JC186046409

Posted On: Jun 20, 2021

Updated On: Aug 05, 2021