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Existing Customer Marketing Manager

at Barclays in Wilmington, Delaware, United States

Job Description

Existing Customer Marketing Manager AVP Wilmington, DE

As a Barclays Existing Customer Marketing (ECM) Manager, you will be responsible for the strategy, management, customer experience, and performance for Existing Customer Marketing for our retail partners. Key responsibilities include marketing, stakeholder management, and providing input into strategies related to aspects of existing customer treatments. Your role will determine strategies to maximize performance including early month on book, product upgrades, spend campaigns, and benefits reinforcement. Barclays is one of the world’s largest and most respected financial institutions, with 329 years of success, quality and innovation behind us. We’ve helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity. What will you be doing? • Maintaining direct relationship with our segment leadership and partner as well as building and maintaining good, positive relationships with key stakeholders • Responsible for developing the strategies to achieve growth targets surrounding onboarding of a new customer, drive benefit reinforcement, product upgrades, and spend initiatives • Manage financial drivers to maximize P&L performance • Accountable for the strategy, development, management, and optimization of annual marketing budget • Identify competitive trends in engagement and marketing strategies, while understanding the retail marketing landscape • Set the strategy for creative development for existing customer marketing initiatives and campaigns • Provide input into program optimization and turnaround strategies • Develop strategies that ensure continual innovation and improvement to current products, procedures, marketing creative and Existing Customer process What we’re looking for: • Bachelor’s degree required (Business related field) • Proven, significant experience in marketing or partnership • Proven, significant experience of credit card banking industry Skills that will help you in the role: • Demonstrated leadership ability • Proven track record of marketing business development and setting strategic direction • Demonstrated P&L accountability and ownership • Excellent communication, analytical and decision making skills Where will you be working? Barclays’ Wilmington campus includes two beautiful buildings located along the historic Wilmington Riverfront. A glance out our windows reveal a scenic look at the Christina River, along with a growing riverfront community of luxury apartments, shops, and restaurants. Additionally, the Wilmington train station is a short walk away making travel from New York and Washington, DC convenient. To view full details and how to apply, please login or create a Job Seeker account
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Job Posting: JC184670791

Posted On: May 29, 2021

Updated On: Sep 24, 2021