Global Strategic Marketing Manager – Architectural Coatings (Adjacencies) - 2024 - 0441

at Ashland Inc. in Wilmington, Delaware, United States

Job Description

Ashland Specialty Ingredients, GP



Global Strategic Marketing Manager Specialty Additives


Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious?


Are you always solving?


Then wed like to meet you and bet youd like to meet us.


Ashland has an exciting opportunity for a Global Strategic Marketing Manager Architectural Coatings (Adjacencies) to join our team. This is a very visible and significant role within the Business Unit Specialty Additives. This position will be hybrid, located in Wilmington, DE and report to the Director Strategic Marketing Specialty Additives.


The responsibilities of the position include, but are not limited to, the following:


  • Elaborate & lead the strategy development and execution for the Architectural Coatings, adjacent product lines and associated new platform technologies. Product lines include but are not limited to Foam Control Agents, Specialty Surfactants and pH neutralizing agents.
  • Lead global, high impact product development projects, supported by cross-functional teams.
  • Focus on strategic planning for commercial success, and value proposition delivery.
  • Drive the development of Marketing tools & documentation for and in collaboration with Marcom and Regional Marketing:
  • Drive development, positioning, and launch of new products or new products applications globally by bridging innovation with market demand & aspiration.
  • Lead marketing of commercial launches
  • Set price positioning with regional marketing input for new and existing products.
  • Drive global market share growth of core products and product lines globally, at key accounts, and in each region by partnering with key stakeholders in each respective area.
  • Track and maximize sustainable and profitable expansion of existing products and their lifecycle stages.



To be qualified for this role, you must possess the following:

  • A minimum of a bachelors degree in business, science, engineering, or related field.
  • 5 to 10 years experience with business development and working in the specialty chemical additives industry on a global level.
  • Relevant knowledge of the Architectural Coatings market and rheological additives.
  • Ability & desire to function at both strategic and tactical levels.
  • Strong influencing capabilities, leadership accountability, and process discipline and rigor
  • Experience in influencing and indirectly managing cross-functional teams and working collaboratively and globally in a cross-cultural environment.
  • Strong understanding of marketing strategy development and execution, market and trend research, customer segmentation, communication channel mix.
  • Excellent communication skills, talent for building strong networks within Ashland but also with potential customers and external partners.
  • Strategic &...

    Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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Job Posting: 1280352

Posted On: Jun 21, 2024

Updated On: Jun 21, 2024

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