Media Tech and Data Lead

at General Motors in Dover, Delaware, United States

Job Description

Job Description

Remote OR Hybrid , reporting where work can/needs to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they do not live withing 50 miles of any of those locations, they don’t need to report in.

+ This role is based remotely but if you live within a 50-mile radius of (Warren, MI) you are expected to report to that location three times a week, at minimum.

Job Description:

The Media Tech and Measurement Lead will play a critical leadership role laying the future media foundation for General Motors. The selected candidate will lead a team and work with a broad set of cross-functional stakeholders to enable our nimble, data-driven media team to deliver optimal media outcomes.

This person will own the vision, roadmap, and implementation of media tools and platforms across the company. They will also work closely with our agency partners to ensure external tools in use on the business meet or exceed GM requirements. They will collaborate with in-house media activation teams to ensure campaigns are appropriately set up and deployed. The ideal candidate will be an excellent verbal and written communicator who is able to work with a large cross section of internal and external stakeholders to drive consensus.

Major Duties and Responsibilities

+ Drive media innovation by creating and executing best-in-class solutions that leverage evolving technologies and platforms

+ Spearhead the development of short and long-term plans to achieve strategic objectives in data and media tech

+ Lead strategic direction to build out paid media tech to facilitate in-house media buying and planning across GM vehicle brands and corporate brands in the US and globally

+ Lead relationship with key media tech and tool vendors

+ Work closely with internal stakeholders like privacy and legal to ensure platform and tool contracts align with GM standards

+ Partner closely with advanced analytics (EDAI) and reporting and insights (PDM) teams inside General Motors to ensure media tech is fit for purpose and optimized for data flow to test & learn strategy and advanced analytics

+ Lead process for working within tech platforms and establish guidelines for how internal tools integrate with other internal and external platforms and tools

+ Lead development of test and learn roadmaps aligned to media priorities and brand needs

+ Lead development of ongoing processes to ensure in-house campaigns areproperly activated and running

+ Lead a team oftechnical marketing specialists including the employee lifecycle – selecting the best talent and onboarding, providing continuous development and feedback, coaching and mentoring.

Additional Job Description

Skills and Abilities

+ Proven experience leading large, complex initiatives involving multiple stakeholders

+ Track record of enabling strategic and operational change management

+ Ability to effectively lead and influence a team comprised of both direct and indirect reports

+ Strong presentation and communication skills, including written and oral communications – demonstrated ability to distill large sets of complex data and information down to the most crucial elements


+ Bachelor’s degree in Marketing, Advertising, Business Administration, or related field

+ 7 years of media experience, working with or in complex organizations is preferred

+ Demonstrated experience using data and analytics to drive business and/or marketing decision-making

+ Demonstrated experience with leading media tech and tools

+ Demonstrated experience leading a team

+ Proven experience leading media tech and platform initiatives with large, established vendors

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

+ The salary range for this role is ($116,100 – $181,600 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more


About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

- Company and matching contributions to 401K savings plan to help you save for retirement;

- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

- Tuition assistance and student loan refinancing;

- Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regar

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Job Posting: JC261413476

Posted On: Jun 16, 2024

Updated On: Jun 30, 2024

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