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Principal Associate, Programmatic Channel Lead| Re

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Locations: VA - McLean, United States of America, McLean, Virginia

Principal Associate, Programmatic Channel Lead| Retail Bank

Job Description

Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an innovative Principal Associate to join our Retail Bank Marketing team. This role is responsible for leading our strategy and execution across programmatic display and video.
In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. If you enjoy staying connected to industry trends, influencing agendas, growing as a marketer, and driving business results, this is the role for you.

Responsibilities:

Display & Video Programmatic channel lead across retail bank

Ownership of programmatic channel (display and video) performance across key products - keeping steady pulse on performance against goals

Proposing, vetting and validating optimization recommendations from agency partners

Ensuring operational excellence in execution from agency partners

Ownership of channel level testing agenda - partnership with measurement and agency teams to develop storytelling deliverables

Driving channel level growth by pushing for tactical and strategic evolution - playing key function in unlocking new partners and capabilities gaining buy-in from key internal stakeholders

Channel Lead for bi-annual planning - validating and providing input into briefing and ensuring tactical pull through

Partner with strategy and creative teams in providing creative briefing for asset development

This Associate should bring:

Hands on experience in programmatic ad platforms across display and video

Passion for emerging trends across the digital marketing landscape

An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results

Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing

Highly effective communication skills with outstanding writing, editing, and presentation abilities

Strong working knowledge of Google Suite (Sheets, Docs and Slides)

Basic Qualifications:

Bachelor's degree or military experience

At least 5 years of experience in digital marketing

At least 5 years of experience in planning, execution, and analysis of paid digital programs

Preferred Qualifications:

At least 2 years of experience working with cross-functional teams in a matrixed environment

At least 3 years of experience in financial services marketing

Management experience or experience delivering results through others

Experience managing client and partner relationships or account management

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your... For full info follow application link.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 

 

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Job Posting: 1277237

Posted On: Jun 11, 2024

Updated On: Jul 11, 2024

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