Marketing Campaign Specialist

at Waters Technologies Corporation in New Castle, Delaware, United States

Job Description

Marketing Campaign Specialist


Req. # 

Company Name 


US-DE-New Castle  

Regular Full-Time


TA Instruments, a division of Waters Corporation, is seeking a creative and motivated Marketing Campaign Specialist to help lead the development, management, and execution of innovative, multi-channel marketing campaigns. As a developer and manufacturer of industry-leading systems in thermal analysis, rheology, microcalorimetry, and mechanical analysis, we market to diverse segments, including life sciences, advanced materials/polymers, batteries, medical devices, and other markets.

In this role, reporting to the Senior Director of Global Digital Marketing, you will work cross-functionally to project manage and implement targeted demand generation strategies to support the launch of world-changing products that empower the characterization of the most innovative materials.

This is an exciting opportunity for candidates that are looking to develop, broaden, and advance their career in marketing. You will work in partnership with highly skilled, customer-focused, data-driven professionals across product management, segment marketing, regional marketing, digital marketing, scientific applications, and PR/communications.

This position will be hybrid at our TA Instruments' New Castle, Delaware facility.




Support the successful execution of product launches, segment marketing campaigns, and key initiatives to achieve business goals and objectives
Serve as a project manager for marketing product launches and campaign deliverables
Prioritize and facilitate project team reviews to ensure timely delivery of marketing materials
Project lead all stages of content planning, creation, review, approval, and distribution
Partner cross-functionally with internal and external collaborators to plan, develop, and complete deliverables, including, product management, segment marketing, regional marketing, digital marketing, applications, PR/communications, agencies, contractors, and suppliers
Ensure marketing materials align with Waters/TA Instruments brand guidelines and local regulatory requirements; enable streamlined review and approval
Track and analyze progress of marketing product launches and campaigns, report status to business partners and senior management
Collect, aggregate, and summarize marketing product launch and campaign performance results
Drive a consistent approach to handling marketing product launches and campaigns; share feedback to improve efficiency and drive continuous improvement




Bachelor's degree in marketing, communications, or a related field
2+ years' experience in marketing, project management, or a related field
Excellent project management and organization skills with strong attention to detail
Excellent verbal, written, and visual communication skills
Experience working with diverse, cross-functional, global teams and outside vendors
Flexible, proactive teammate; able to shift with changes in priorities
Experience working with project/content management platforms and digital asset management platforms
Knowledge of coordinated marketing communications (traditional, digital, social media, and events) 


Company Description


Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it... For full info follow application link.

Waters Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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Job Posting: 1265178

Posted On: May 02, 2024

Updated On: Jun 01, 2024

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