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Director - Marketing

at Ally Financial Inc. in Wilmington, Delaware, United States

Job Description

Develop new and unique origination strategies, capabilities, channels, and products for consumer segments that Ally Credit Card serves. Provide guidance on targeting/segmentation, product, underwriting and modeling strategy. Expertise in marketing, credit risk management, finance, analytics, and strategy development; utilizing financial data gathered from consumer and economic research, analyzing macro and micro-economic and industry trends, performing competitive benchmarking, and driving quantitative and qualitative analysis. Develop statistical models & advanced decisioning tools like risk, response models and NPV models. Develop complex segmentation structures to provide strategic business insights. Develop new business opportunities and relationships and end to end solutions to translate opportunities into new account pipelines. Identify problems and solutions related to the execution of these channels / platforms, including creative / marketing assets, operational tracking, and monitoring, develop and implement an ongoing analytical roadmap to continually shape marketing strategy with a specific focus on exiting bank customers. Manage multiple initiatives including analyzing financial data such as forecasts and budgets and identifying potential issues and their corresponding solutions. Serve as an advisor on key business decisions and produce written reports relevant for the senior leadership including board members. May telecommute. May require occasional travel to Charlotte, NC.

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Job Posting: 1262182

Posted On: Apr 23, 2024

Updated On: Apr 23, 2024

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