Digital Content Marketing Manager

at Solenis, LLC in Wilmington, Delaware, United States

Job Description

Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company's product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state-of-the-art monitoring and control systems. These technologies are used by customers to improve operational efficiencies, enhance product quality, protect plant assets, minimize environmental impact, and create cleaner and safer environments.

Headquartered in Wilmington, Delaware, the company has 69 manufacturing facilities strategically located around the globe and employs a team of over 16,100 professionals in 130 countries across six continents. Solenis is a 2023 US Best Managed Company, recognized three years in a row. For more information about Solenis, please visit .

The Digital Content Marketing Manager is responsible to manage Solenis Pool Solutions digital shelf on external e-commerce sites, and responsible for managing our social, email and website content. Partners with Sales and Marketing teams, IT, and external vendors to fully manage our e-commerce digital shelf capabilities and execution, including digital shelf auditing and content syndication. Partners with brand teams on branded digital content and storytelling.

Essential Functions
Manages and implements the social content calendar for pool solutions, with collaboration from brand marketing and our external agencies.
Collaborates cross-functionally with Marketing, Sales, and external agencies.
Tracks digital shelf performance and retailer digital shelf improvement initiatives including audits of and benchmarking of competitive e-commerce to determine best-in-class practices for product detail pages.
Holistically owns the Solenis Digital Shelf on external e-commerce sites, including content depth and accuracy serving as the power user for the Syndigo platform. Develops the supporting systems, processes, and tools to enable efficient, optimized, and accurate management of the digital shelf across a complex network or retailers. Includes responsibility for maintaining all e-retail content (both above and below-the-fold). Ensures accuracy, relevance and effectiveness.
Reformats assets, convert and retitle images to meet retailer specs, create URL links, adjust copy and product titles to meet retailer specs, and populate additional fields required by retailers. Builds custom templates in Syndigo, when necessary, for retailers or third-party platforms.
Manages vendor relationships. Negotiates annual contracts, addresses vendor performance issues, and holds vendors accountable.
Leverages the Bazaarvoice platform to drive optimum product reviews and rankings.
Optimizes product page keywords, titles and copy to improve search ranking performance.

Key Requirements:
BA/BS in Marketing or related field (MBA preferred)
2-4 years of prior digital marketing experience.
Experience with digital, social media, e-commerce and data analytics.
Social Media Platforms
Website SEO
Syndigo - must have experience using this platform
Price Spider
eCommerce Retailer marketplaces
Experience in the areas of strategy development and deployment
Strong communication skills (oral, written, listening).
High levels of interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.
Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations turning consumer and social insights into strategic thinking.
Excellent organizational, project management and time management skills.
Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.

We understand that candidates will not meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you.

The expected compensation range for this position is between... For full info follow application link.

Solenis is proud to be an Equal Opportunity Affirmative Action Employer, including Minorities / Women/ Veterans / Disabled.

Solenis is proud to be an Equal Opportunity Affirmative Action Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Should you require assistance in applying to this opportunity, please reach out to Solenis Talent Acquisition at 1-888-756-2701.

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Job Posting: 1256727

Posted On: Apr 04, 2024

Updated On: May 04, 2024

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