Digital Marketing Manager, Paid Advertising

at American Red Cross in Wilmington, Delaware, United States

Job Description

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us-Where your Career is a Force for Good! Job Description: WHY CHOOSE US? As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference. The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, tothe Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine! The American Red Cross is looking for a highly dynamic, digital advertising expert who can execute a broad range of promotions and campaign initiatives across online paid media channels.This role will serve as part of the national digital marketing team for Biomedical Services with a focus on acquiring and retaining blood donors. A successful candidate will have a deep understanding and passion for digital paid media strategies, including paid social, paid search, and programmatic advertising. Additionally, candidates should be highly innovative and bring strong analytical skills to support data-driven decisions. This position is remote, work from home and can be based anywhere in the continental United States. The ability to work Eastern hours is preferred. Some travel will be required. What You Will Do: RESPONSIBILITES: Develop, implement, and analyze digital advertising strategies and tactics across social, search, display, video and more with a focus on acquiring blood donation appointments Own digital advertising creative and copy development including: Writing ad copy Providing creative direction and feedback to a graphic design team Overseeing stakeholder reviewsCoordinating assets alongside internal and external teams Serve as a liaison with digital ad partners and agencies to help direct and track paid advertising campaigns to deliver highly strategic and innovative advertising solutions that help the Red Cross fulfill our lifesaving mission. Lead A/B testing and optimization efforts within the paid ads channel to identify new opportunities that increase efficiencies and performance while driving new and returning blood donors to make an appointment. Compile results and provide expert analysis on ad campaignperformance and testing results to uncover learnings and insights. Regularly report to management on findings alongside suggestions for improvements and growth. Understand and be able to succinctly communicate the value, breadth of opportunities, and implementation/execution requirements of digital advertising initiatives. Ability to innovate and identify new opportunities for testing and/or expansion within paid channels. Manage campaign budget(s), including submitting purchase orders and invoices as well as tracking monthly expenditures. Monitor ad spends to ensure efficient CPAs and CPCs and move budgets accordingly and as needed. Monitor competitors across platforms, industry trends, and best practices. Other duties as assigned. WHAT YOU NEED TO SUCCEED: QUALIFICATIONS Bachelor's degree inmarketing,advertising or a related fieldor equivalent combination of education and work experience. 3-5 years of experience in paid digital advertising (paid social preferred) Experience with campaign management, optimization and report development Experience with creative development, including concepting and developing creative... For full info follow application link. The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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Job Posting: 1241824

Posted On: Feb 21, 2024

Updated On: Mar 05, 2024

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