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Search Engine Optimization (SEO) Specialist

at American Red Cross in Wilmington, Delaware, United States

Job Description

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us-Where your Career is a Force for Good! Job Description: As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference. The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine! We are currently seeking a (Remote) Full-Time -Search Engine Optimization (SEO) Specialist: This position can work from any location within the United States. You must be available to work in Eastern Standard time. WHAT YOU NEED TO KNOW The Search Engine Optimization (SEO) Specialist monitors and analyzes Red Cross Training Services website performance in organic search channel, finds popular and relevant keywords used in search engine queries; inserts those keywords into websites; tests, analyzes, and makes changes to the website so it is optimized for search engines. The SEO specialist works closely with and supports the projects and initiatives led by the SEO/SEM senior manager. The specialist will also with various members of the Marketing organization team members to develop, implement, measure, and refine SEO initiatives. The specialist will report to the Executive Director, Marketing Intelligence and Digital Marketing. WHERE YOUR CAREER IS A FORCE GOOD (Key Responsibilities): Monitor and report on website traffic and conversions to track the effectiveness of SEO strategies. Develop daily, weekly, monthly SEO report which includes detailed insights on recent campaigns as well as actionable next steps that tie-back to business objectives. Produce comprehensive technical SEO analysis of our site with actionable optimization roadmaps for the development team. Monitor our Google Shopping and Bing Shopping data feeds and find optimization opportunities. Maintain and optimize our local SEO listings on Google, Bing/Yahoo, and Yelp. Conduct keyword research, perform competitive analysis, technical site audits, and leverage SEO best practicesto improve our rankings. Assist with on-page and off-page SEO strategies to increase organic traffic and improve search engine visibility of Red Cross Training Services. Optimize existing website content for search engines, including title tags, meta descriptions, and headers. Help to improve the visibility our existing products on Red Cross Store () Help to collaborate with our writer to develop SEO-friendly content that aligns with target keywords and audience intent. *Standard Schedule: Monday- Friday EST -Standard business hours. The salary range for this position is $68,472-$91,000. Note that the American Red Cross sets salary ranges aligned to a specific geographic location in which the work is performed. The stated salary range in this posting is an average. The specific salary information will be shared at the time of phone screening based upon your location and qualifications. WHAT YOU NEED TO SUCCEED: Education: Bachelor's degree required Experience: Minimum 5 years of related experience or equivalent combination of education and related experience required. Familiarity with and experience using SEO tools (e.g., Google Search Console, Bing Webmaster Tools, Google Ads, SEMrush, Botify, Google Trends). High-level proficiency in... For full info follow application link. The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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Job Posting: 1219399

Posted On: Dec 04, 2023

Updated On: Dec 08, 2023

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