Sr. Mgr., US Product Strategy - Digital Patient Ma

at Incyte Corporation in Wilmington, Delaware, United States

Job Description

Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.
The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules.
Job Summary (Primary function):
As a member of the US Marketing / Product Strategy team, the candidate for this position will play a pivotal role in the development and execution of the digital campaigns/tactics and patient marketing programs in Oncology. The candidate will help lead the development and execution of marketing initiatives focused on health care professionals and patients. This candidate will work collaboratively with key internal and external stakeholders including Sales, Market Insights, Medical Affairs and external agency partners.
Essential Functions of the Job (Key responsibilities):
Lead the development of an integrated personnel / non-personnel marketing strategy focused on healthcare professionals to achieve business objectives and sales targets.
Collaborates with Business Partners (co-promote & internal) on campaign/tactics strategy and guides the development and optimization of digital programs
Coordination with Commercial Analysis and Market Insights to ensure KPI identification, measurement and optimization of digital programs
Develop patient-facing programs and support advocacy efforts
Develop and execute promotional programs and tactics, manage through the MLR process and ensure alignment and integration across channels
Develop and maintain strong relationships with Sales, Sales Operations and other key functional areas including Medical Affairs, Regulatory, and Legal
Work closely with key oncology stakeholders including nurses, hospitals, office staff, GPOs, and professional societies.
Develop and maintain a high degree of therapeutic area knowledge
Ensure seamless sharing of information, best practices, and lessons learned across the organization
Budget preparation and maintenance
Perform all company business in accordance with regulations and company policies and procedures
Qualifications (Minimal acceptable level of education, work experience, and competency):
5+ years' work experience in pharmaceutical or biotechnology marketing including development of Digital and/or Patient marketing materials
Experience working with external vendors on a day-to-day basis and managing promotional budgets
Ability to collaborate closely with agencies and other team members
Experience developing multi-channel promotional plans for pharmaceutical or biotechnology products
Specialty pharmaceutical/biotechnology experience preferred including experience in hematology, oncology, or inflammation
Strong leadership skills and ability to manage project autonomously
Strong communication, presentation, analytic and strategic capabilities
Co-promote work experience is a plus
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer.
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We appreciate, celebrate, and thrive on one another’s differences and strengths and are proud to be an Equal Opportunity Employer. By valuing diversity of backgrounds and perspectives and prohibiting all forms of harassment, we are able to promote a collaborative and innovative work environment in which everybody can contribute to their fullest potential.        

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Job Posting: 1079242

Posted On: Nov 29, 2022

Updated On: Dec 07, 2022

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