Principal Associate, Digital Marketing Specialist

at Capital One Services II, LLC in Wilmington, Delaware, United States

Job Description

Job ID: R159065

Center 2 (19050), United States of America, McLean, Virginia

Principal Associate, Digital Marketing Specialist

We are looking for a creative and analytical Principal Associate - In-App Marketing Specialist to support the Retail Bank's marketing efforts in our Capital One apps. This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. You will be a key player on a team dedicated to marketing within our Capital One mobile apps to reach customers, cross-sell new products, drive new account generation and deepen customer engagement.

Within this role, you will own a broad range of campaigns and be responsible for the management and optimization of our in-app marketing campaigns to drive growth and achieve business goals; this includes campaign development, execution and ongoing monitoring and optimization. You will also collaborate with our broader Bank Marketing team to coordinate strategies across channels and ensure our campaigns are fully integrated.

In addition to campaign ownership, you will be a key contributor to developing our overarching channel strategy and long term vision & roadmap. You will work with our Product and Technology partners to understand their roadmaps, and will work with Channel Strategy and Bank Marketing leadership to identify opportunities for channel innovation and drive that agenda forward.

The ideal candidate will have experience managing product marketing campaigns within short-form channels - developing campaign intent, test & learn strategy development, creative development, customer journey mapping & orchestration, stakeholder socialization & communication, and performance tracking & optimization.

To be successful in this role, the ideal candidate will be comfortable working within ambiguity and navigating an ever-changing business landscape. The ideal candidate will have a keen eye for data & analytics and experience delivering thoughtful, data-driven strategic recommendations to partners and leaders.

This position can be located in: New York, Wilmington, McLean & Richmond while offering a flexible work environment & schedule.


Own development, execution, monitoring and optimization of marketing strategies within our Capital One owned applications

Lead new creative development for in-app marketing placements in partnership with internal creative teams

Map out and build campaign audiences and customer journeys the support the broader channel strategy

Work with other channel strategy leads and broader Marketing organization to coordinate campaigns and customer journeys across multiple channels in an integrated way

Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements

Keep pace with Bank & Enterprise Product & Technology enhancements to identify opportunities for channel innovation & optimization

Manage stakeholder communications and expectations throughout the campaign lifecycle

Recommend new testing opportunities to inform audience & optimization and drive business growth in an efficient & profitable manner

Influence and gain buy in from senior leaders on new, innovative marketing initiatives

Ideal candidate will have the following skills:

Detail-oriented with strong prioritization skills, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

Able to partner effectively with cross-functional teams across a large organization, work autonomously, and navigate ambiguity

Strong understanding of how to map out a customer journey and build a strategy around that

Able to effectively influence both peers and senior leadership

Passion for data and using analytics to tell stories and make decisions

Highly effective communicator and storyteller, both written and verbal

Able to balance "big picture," long-term strategic thinking with detailed day-to-day campaign management

Thrives in an ever-changing business... For full info follow application link.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace. 

All qualified applicants will receive consideration for employment without regard to gender, race, color, religion, national origin, sexual orientation, protected veteran status, or disability status.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. 


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Job Posting: 1079057

Posted On: Nov 28, 2022

Updated On: Dec 03, 2022

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